With YouView (formerly Project Canvas) set to transform the daily viewing experience of UK television audiences and influence IPTV deployments globally on its launch in 2011, Anthony Rose explains how YouView is creating the right environment for Connected TV to thrive in the UK and beyond.

Video has rapidly become a ubiquitous form of online communication attracting ever-increasing audience numbers. Yet its potential has barely been scratched. As broadband penetration and capacities rise, the ability to incorporate video online and seamlessly port it from device to device draws nearer. There are however numerous ways to build video into your online property or to add it to your communications mix. In the face of what can be a bewildering set of options, this session helps existing and interested users unpack what may be the best online video strategy for their business needs. Speakers will provide a nuts and bolts guide to the components of a successful online video initiative; offer best practice advice for key selection criteria when evaluating technologies and services; and aim to provoke new perspectives on the use of online video.

More than a one-way medium for communicating an occasional message, video can actively engage viewers by allowing them to interact with the content. This can mean sharing a social experience around video assets and
building a corporate community. Importantly, users themselves are attracted to the idea of applying the media as a real-time collaboration. Our speakers show examples of what you can do to make your video a more targeted and personalised experience involving real-time chat, live comment streams or status updates, and even video remixes and responses and discuss why you should make the effort.

The massive consumer adoption of smart phones, tablets, and other connected devices is one of the most exciting yet daunting developments confronting media publishers today. On the one hand, the proliferation of devices provides powerful new opportunities to expand audience reach and engage consumers with new interactive experiences.  On the other hand, this device landscape has produced an increasingly complex and fragmented runtime environment for media publishers – from HTML5 and Flash to native applications for iOS and Android and more. David Mendels shares his insights on formats, emerging standards, and the promise of media distribution across multiple devices, and explains how publishers can avoid becoming collateral damage in the runtime wars.

thePlatform, Kaltura, and MediaTank, three leading online video providers, will present their solutions live. Compare features and capabilities, and ask questions of the platform providers themselves.

 

When done correctly, video can be the perfect medium for grabbing the customer’s attention. It can be personal, highly engaging and act as a great demonstration medium. On the other hand, there are concerns over  development cost and time, production quality, file size and bandwidth or frame rates. Do you offer linking as a click through to externally hosted video? Viral marketing and email video messaging are on the rise – but what can you do to ensure you are getting value for money on the investment you make in a video-based campaign?

Join us to celebrate the launch of Online Video Strategies at an informal drinks reception.

With the evolution of many-screen broadcasting offering access on a multitude of devices and greater personalisation and interactivity for the consumer, Steve Plunkett explores the emerging landscape – where partnerships, simplified
technology and outstanding customer experience will be vital for success.

The increased use of mobile computing devices from smartphones to iPads means you have more options than ever to reach people on the move. Rich media creative environments like Silverlight and Flash enable content owners to incorporate dynamic animation, text, graphics and video into fresh online formats, increasing the impact of a message which would traditionally be delivered in the form of a leaflet or brochure. The 16-24 age group is the obvious target, but mobile video can also be used to give key decision makers real insight into how a product or company works at their convenience or on the move. What technology options and online video strategy do you need to ensure your mobile campaign succeeds?

For live and on-demand broadcasts to internal and external audiences, digital signage or to the desktop, video is being incorporated on an enterprise-wide scale. A video-based communications platform allows organisations to build relationships with their stakeholders, increase availability of experts, and reduce training costs. Nevertheless there is a perception that costs are prohibitive and the technology involved can seem daunting. Our speakers demystify the process by grounding a best-practice approach to an enterprise-wide solution. They outline where the costs lie and explain how to bring them into your budget. Speakers in this session offer compelling arguments for cloud-hosted video, software as a service, live webcasts and distance learning scenarios.

Making video more discoverable through video search engine optimisation (SEO) is key for businesses to maximise visibility, drive traffic to their sites, and reach a targeted audience. Panelists in this session will discuss the importance of increasing user engagement with video SEO – using keywords, metadata, relevant content, media RSS, and video syndication – and social media marketing through demonstration of use-case scenarios.

 

RealNetworks, buto.tv, and ePlayer (PERFORM), three leading online video providers, will present their solutions live. Compare features and capabilities, and ask questions of the platform providers themselves.

 

Without solid, performance-based metrics, there's no way to measure the ROI of your video content. The ability to measure traffic beyond ‘views’ – including audience drop-off, geography, and behaviour – offers content owners and businesses deeper insight into both the viewing habits of their audience and the extent of their video’s reach. Panelists in this session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.