Videoplaza Founder and CEO Sorosh Tavakoli has a background with MMS where he has been leading extensive research project on the consumption of moving images (Rörliga bilder 2007). Sorosh has a degree from the Royal Institute of Technology and Stockholm School of Economics with focus on Moving images and Media management. During his studies, Sorosh has been working for, among others, SVT and SF Anytime. Apart from that, Sorosh has been a frequent speaker on conferences and corporate events during the past years.