Claus Moseholm has 10 years of experience from the advertising and communication business. He has a Master in Economics and worked in the mid nineties as a PR consultant with clients like LEGO. He has been running PR and communication in the Nordics for the real estate design company YOO as their communication manager. In 2001 he ventured with the award winning advertising agency Home Sweet Home which he was directing for two years until he set-up GoViral together with Balder Olrik in 2003 pionering the field of viral marketing.