Jens Loeffler is the principal technical evangelist for Adobe Primetime focusing on online video and services including content delivery, engagement and monetization across IP-connected devices. Equipped with a media computer science degree, Jens started his career in the agency world and has been living and breathing the evolution of OTT for the last decade. He works closely with major broadcasters and operators, and is recognized as an expert in this space. Jens also works on defining technical pre-sales and architecture and is actively engaged in next generation patented innovations in monetization, while having expertise in HTML5 video as well. He has been listed on the CableFAX 2014 and 2015 Digital Hot List for innovation and technology leadership. He speaks frequently at industry events and maintains a popular blog (Overdigital.com) that covers industry trends. Follow Jens on Twitter @jensloeffler.