Tony Martin has worked at the cutting-edge of digital media for almost 25 years. Following a successful career in music, which included being signed to Creation Records and having his own Manchester-based record label, Tony went on to create a new media agency specialising in the delivery of online marketing, community and commercial solutions for the music industry. He then joined Sony Music UK in 1999 as its director of new media. Within two years Martin had been promoted to European vice president. Tony assumed the role of senior vice president ROO Europe in Q2 2007.