Val-Pierre Genton is the Head of Media at BrightTALK®. In 2002, he pioneered the e-Symposium online conference format, which has today become the de facto benchmark for half-day and full-day online conferences. In 2005, e-Symposium Ltd was bought by BrightTALK® Ltd (www.brighttalk.com), a world-leader in audio & video webcasting solutions and online events. Val-Pierre is an authority on rich and streaming media and is often consulted on his views of the digital marketing landscape as the Internet Advertising Bureau’s B2B Council Chair.

The Internet Advertising Bureau’s B2B Council is the voice of B2B digital marketing in the UK. The IAB recently launched iabtalksB2B (www.iabtalksB2B.com), a free online resource for B2B clients, agencies and vendors with thought leadership, knowledge and best practice content in practice areas such as search, e-mail, advertising, rich & streaming media and emerging trends and technologies. The B2B Council consists of leading digital B2B marketing experts such as Russ Cohn (Google), James Farmer (B2B Marketing Magazine), Mark Power (Concep) and others.

BrightTALK® (www.brighttalk.com) was established in 2002 and is now a world leader in audio & video webcasting solutions and online events. Its highly intuitive webcasting platform allows clients to create, distribute and track custom-branded webcasts, which connect their sales and marketing departments with buyers.

From complex online events which draw 5,000 attendees, to serviced live audio and video webcasts, to its self-service webcasting tools, the BrightTALK® webcasting platform powers up clients such as Barclays, JP Morgan Asset Management, Fidelity, HSBC, Schroders, Credit Suisse, CA, IBM, Symantec, Oracle, Incisive Media, the Wall Street Journal (Financial News), the Telegraph Media Group, Gyro International, Banner Corporation. The client problems we solve through webcasting include online thought leadership, lead generation and creating new digital revenue streams.