Joining BestTV as CEO in 2007, Avi has over 15 years of experience in launching, developing and managing regional offices of global software companies in both the United States and Israel. Prior to joining BestTV, Avi founded and managed Green Hills Software Israel, a leader in software platforms for security and reliability-sensitive industries.

From 1995 to 2004, Avi served as Managing Director at Integrated Systems Israel and Wind River Israel. During his tenure, he managed the 1999 local merger with Wind River, a provider of comprehensive software solutions for various vertical markets based on VxWorks and LINUX operating systems. From 1992 to 1995, he was Regional Sales Manager in the Northeastern US at Integrated Systems Inc., a provider of software platforms in the embedded operating system market (pSOS).

Avi holds a Bachelor of Science in Electrical Engineering from Boston University.