Mark Little, Principal Analyst- Ovum Consumer Group

Mark Little is a principal analyst within Ovum's Consumer Telecoms research practice, specializing in broadband multimedia content. His primary subjects include online media, advertising, service delivery platforms, marketing strategy, and consumer behaviour, taken from an ecommerce perspective.  Mark also monitors online developments in the music industry and commercialisation of the "long tail" of films, music, games and e-books.

Mark brings client-side experience in online media, content acquisition & delivery, and ecommerce, having worked with digital media start-ups, and developers of multimedia download platforms. Previous companies include Entertainment UK, and Mintel Market Intelligence. Mark has an MBA, and has carried out research on the convergence of the internet and television, producing frameworks for the development of strategy in digital media. Recent reports have included "Discovery & Recommendation Services: impact on the broadband value network" and "The Impact of Internet TV on Telcos".