Njara ZAFIMEHY has more than 10 years experience in the crafting and implementation of digital strategies in the music, video, movie and television industries for leading media and entertainment companies.

Thanks to his background combining B2C marketing with cutting-edge digital technologies, Njara is an expert regarding the strategic issues that media companies and brands face in the digital space. Njara joined ScrOOn - the leading Web and mobile social media platform in Europe - to oversee product marketing, business development, international project management and sales. Thus, ScrOOn's clients - media companies, brands and agencies - can profit from his expertise in digital value creation for end consumers and in crafting and executing social media strategies.

Prior to joining ScrOOn, Njara was in charge of marketing and communication for Canal+ Active, the digital diversification branch of Canal+ Group. He notably launched innovative digital products and services including: video on demand (CanalPlay on the Web and IPTV), catch-up TV (Canal+ On Demand), mobile (Canal + Mobile, CanalSat Mobile) et pay-DTT on PCs (CLE Canal+). Njara also successfully relaunched the Pay per view business for movies (Ciné+) and football matches (Foot+) and the interactive services via satellite.

Previously, Njara launched and developed the digital business of Fnac.com ranging from downloadable music, Web radios to software on demand and ebooks. Njara particularly ensured that these new digital ventures enforce the click and mortar strategy of PPR Group's flagship retail company.

Njara ZAFIMEHY started his career at Audiosoft, the European pioneer of pay, legal and secure downloadable music. Njara was in charge of music catalogue acquisition from major companies, music labels and artists and of license negotiations with collecting societies for this high-tech start-up whose secure technology paved the way to DRM.

In parallel, Njara served in various European industry organizations including EDiMA (European Digital Media Association) as Chairman and co-founder in 2000 and GERA-Europe (Global Entertainment Retailer Association) as Chairman and co-founder in 2002.

Njara Zafimehy graduated from Euromed Marseille Business School and holds an MA in International Financial Analysis from Newcastle University (United-Kingdom).