Microsoft Cloud and Enterprise group is responsible for the company’s cloud infrastructure, server, database, management and development tools businesses. As a member of the Microsoft Azure Media Services product team, Xavier Pouyat is in charge of helping the deployment of Media cloud technologies for Microsoft for the Europe region. These technologies include multi devices media clients, private and public media cloud services for telecom operators and broadcasters. Over the past 10 years Xavier Pouyat has been instrumental in deploying Microsoft's platform for digital rights management, next generation of DVD and Digital TV (from mobile broadcasting to High Definition TV); he has also been involved with the development of adaptive streaming and Rich Internet Application services with leading content providers and broadcasters across the region.