At the age of 13, James Neufeld was invited to take part in the creation of a radio network based in Bolivia, South America. Participation in the research, planning, and building of the station's technical infrastructure fired what has become Neufeld's fascination with broadcast technology and its potential. Neufeld pursued that interest becoming fluent in both the creative and technical processes for a startup community radio station in his native Canada. Eager to push the limits of traditional broadcast media, he quickly became the station's Head of Interactive Broadcasting and a key player in the expansion of the small station into a full-blown network, video production house, and multimedia organization. never.no swiftly recognized the value of Neufeld's unique combination of creativity, ingenuity, and experience and invited him to Norway to join its international team as product specialist for its award winning interactivity suite.