Jim Taylor is SVP and Chief Technologist at Sonic Solutions, the leader in digital media software. He is the author of DVD Demystified and Blu-ray Disc Demystified, the best-selling book series published by McGraw-Hill. Called a "minor tech legend" by E! Online, Jim created the acclaimed Internet DVD FAQ, writes articles about DVD, and serves as Chairman of the International Digital Media Alliance (IDMA). Jim was named one of the ten 2007 Content Agenda Setters, one of the 21 most influential DVD executives by DVD Report, one of the Pioneers of DVD by One to One magazine, and received the 2000 DVD Pro Discus Award for Outstanding Contribution to the Industry. Jim has worked with interactive media for over 30 years, developing computer software, laserdiscs, CD-ROMs, Web sites, DVDs, and BDs, along with teaching workshops, seminars, and university courses. He is recently involved in DECE, the cross-industry group working on the electronic delivery equivalent to DVD and BD. Before joining Sonic in 2001, Jim was DVD Evangelist at Microsoft.