Marty Roberts' diverse leadership background includes 14 years of product management and marketing. His experience developing strategy, building relationships with development organizations, and creating new products and services helped increase the customer base and profitability for organizations such as GiftCertificates.com and RealNetworks. At thePlatform, Marty leads the sales and account management organization, business development, marketing, and product management. His contributions to the company's success include repositioning the company and products, increasing the brand awareness through advertising, PR and the website, building an ecosystem with 80 partners and driving the product strategy for initiatives such as TV Everywhere.