In this session Adobe will demo their new Flash Media Server family of products and show how they meet the needs of organisations, enabling them to reach their audience both internally and externally with dynamic, high quality streaming video. Learn how the Flash platform enables simple workflows, including encode once, and deliver across different devices. Attendees will also hear about new Adobe solutions coming to market and how organisations can take advantage of video for communication and collaboration.

Learn about the next generation Microsoft media platform built on Expression Encoder, Silverlight and IIS Media Services. Easily deliver live, on-demand and mobile content to Windows Media, Flash and even iOS devices (iPhone/iPad). In this fastpaced session we will create new content at higher quality and with smaller file size, and then deliver it adaptively, crossplatform and cross-device. Learn how to use SharePoint to deliver live and on-demand media and see how you can serve content directly from your SharePoint database or media servers and learn about using SharePoint as your primary media portal, with built-in media players that work across multiple platforms. If you are seeking cloud-based media solutions we will investigate reduced infrastructure costs and simplified delivery using Microsoft Azure. Finally we tie it all together with a new content management solution that integrates IIS Smooth Streaming, Silverlight Media Framework, SharePoint, Video Editor, Ad Insertion and more. 

Advertising dollars are shifting from TV to online video advertising and the segment is the fastest growing online advertising category. Online video advertising is expected to grow by more than 20% in Europe in 2011. We will show you how it's done in this overview of online video advertising technologies and techniques with a European and global focus. Learn about all of the techniques from in-stream, overlay, in-banner video, emerging technologies, and which ones are best for your brand. See how your video and ads can generate revenue as they are linked to social media sites and premium video sites, and how mobile video advertising can grow your brand on multiple devices. User targeting, metrics, and analytics are key to any advertising campaign and we will look at how to determine viewer interaction, engagement time, and video completion rates. We will show you the major video advertising networks, ad server technologies, and how they work in live session demonstrations.

Learn the technological fundamentals behind encoding for both H.264 and WebM formats. You'll learn how to encode H.264 for HTML5 distribution and streaming to iOS and other mobile devices, as well as how to encode it for Flash, including live, on-demand, and RTMP, as well as HTTP-based adaptive streaming. For WebM, you'll learn the basics of on-demand streaming, plus take a look at live WebM encoders. Finally, you'll learn how the various H.264 and WebM encoding tools compare in terms of performance, quality, and features.