Stuart is a partner at the consumer research consultancy Essential Research, with fifteen years’ experience of researching consumers and their interactions and relationships with media and technology. From Head of BBC New Media Research he became Head of Pan-BBC research, responsible flagship research projects, he led the audience work for a major BBC strategic review, Creative Future. Since joining Essential Research as a partner in 2006, Stuart has led a number of qualitative and quantitative projects that have challenged current thinking about digital audiences and the connected home. His work has informed areas as diverse as ITV’s cross-platform content strategy, the BBC’s approach to digital participation, the development of the YouView concept, Microsoft’s mobile advertising strategy, and the BBC’s communications strategy for digital content.