Andy is responsible for leading and overseeing projects that seek to extend the reach of the Telemetry technology. Prior to joining Telemetry, Andy was Global Internet Business Manager for Reckitt Benckiser where he pioneered the use of interactive online video advertising. At Reckitt Benckiser Andy also worked with the Global marketing operation to educate them in the benefits of targeted interactive video advertising and helped establish a unique platform for the management of multi country, multi brand campaigns.