What might be described as the "golden rule" or "Platonic ideal" of content discovery on CTV and OTT is "the right content, the right user, the right moment," as Dataxis Principal Analyst Ophélie Boucaud suggests in this clip from Streaming Media Connect, while Xperi VP & GM Content Discovery Chris Ambrozic offers AI-enhanced best practices for getting there and Hub Entertainment Research Principal Jon Giegengack discusses what gets platforms and services closest to achieving this goal.
Brandi Scardilli //
15 Sep 2026
Streaming engineers' traditional functions are increasingly usurped or at least altered by the offloading of observability and monitoring and much decision-making to automated solutions. When it comes to streaming infrastructure management, how much have AI and automation driven humans from the loop? Where are human eyes on glass—however comparatively inefficient—still critical to sound streaming operations? Do automated solutions actually enable engineers to accomplish more than they could before? Servers.com's Lukas Navickas, SVTA's Bhavesh Upadhyaya, Qualabs' Juan Pablo Saibene, and LiveU's Ben Ratner discuss in this clip from their panel at Streaming Media Connect 2026.
Steve Nathans-Kelly //
09 Sep 2026
The benefits of leveraging AI in personalising the CTV discovery experience and facilitating fruitful content searches are considerable, but so are the costs. Are there ways that OTT services and platforms can manage or minimise those costs, such as only enlisting AI for more complex queries? Dataxis' Ophelie Boucaud, TiVo's Chris Ambrozic, Gracenote's Ashok Bania, and Future Today's Alok Ranjan discuss token conservation, handling conversational and non-conversational queries, and the "Swiss Army knife approach" in this clip from Streaming Media Connect 2026.
Steve Nathans-Kelly //
25 Aug 2026
As streaming consumers increasingly gravitate toward multiview sports and multiscreen experiences that combine content from phones and CTVs and other devices, does lack of sync across devices or different feeds or content sources threaten to scuttle or detract from the seamlessness of that experience? Roku's Margret Schmidt, SVT Play's Annika Bidner, Hub Entertainment Research's Shannon McKenzie, and Chris Pfaff Tech Media's Chris Pfaff discuss various scenarios in which sync is more or less critical in this clip from Streaming Media Connect 2026.
Brandi Scardilli //
25 Aug 2026
Over the last few months, I've had the opportunity to discuss the evolving practices, priorities, and enabling technologies of live-stream monitoring and QC with a number of relevant vendors, and that word "proactive" keeps coming up. As they describe AI's growing role in optimising streaming QoE, they downplay the ways it might be shrinking the streaming workforce, although it's hard to argue that we still need as many humans in the loop as we once did.
Steve Nathans-Kelly //
18 Aug 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Jason Thibeault //
30 Mar 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025