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Relo Metrics gets up to speed with F1 sponsorship

F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion. Debuting at the Australian Grand Prix, Relo's Census platform enables brands, teams, and agencies to track sponsorship performance instantly and optimise investments mid-season.

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The Long and Short of It: Measuring YouTube on TV

As YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetized on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

How Google and Vevo Leverage AI-Enabled Localisation for Saving Costs and Driving Revenue

The case for AI-based content localisation is typically made in terms of how it streamlines localisation initiatives and dramatically reduces costs, particularly for smaller publishers that might not be able to reach into other markets without it. In this clip from Streaming Media Connect 2025, execs from two larger operations, Google Cloud's Albert Lai and Vevo's Natasha Potashnik, share with IntelliVid's Steve Vonder Haar not only the cost savings opportunities but also how AI-enabled localisation can drive new revenue opportunities as well.

Pros and Cons of Programmatic Advertising

In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic advertising and launching effective advertising campaigns through programmatic platforms, and goes point-counterpoint with Vevo's Melissa Sofo and Fremantle's Laura Florence over brand safety concerns, content-matching, and more.

AI Hallucinations and Training Your LLM Like a New Puppy

Generative AI hallucinations are real and cause for constant vigilance, but as media and AI strategist Andy Beach points out in this discussion with Ring Digital's Brian Ring at Streaming Media Connect, the large-language models that power Gen AI are only as good as their training, and they'll always try to give you what you want (just like a new puppy) rather than generating content that is accurate and ethically sound unless you train them properly in this early-days era of LLMs at work and in action.

Streaming Media Columns

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.