How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven't left their mark on OTT monetisation technologies, workflows, management, and strategy? IAB Tech Lab's Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel's Jeff Ellin offers a candid take on where buyers, sellers, and publishers are with agentic and LLM implementation today in this discussion with Streaming Media's Nadine Krefetz at Streaming Media Connect 2026.
Brandi Scardilli //
16 Jun 2026
Football has established a significant presence on FAST in recent years, making its first major splash with the launch of FIFA+ on Samsung TV in 2023, according to TeleGraff Media president William "Bill" Graff. But the sport's growth on FAST and streaming in general, where it is growing significantly faster than it is on broadcast, has come as the result of improvements in ad-stitching technology and sponsors' growing recognition that streaming is where the audience is and the data value of streaming viewers. Graff provides a capsule history of the sport's ascendancy on ad-supported and subscription-based streaming and a snapshot of where it stands now (including Apple's recently extended MLS broadcast deal) in this discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026.
Brandi Scardilli //
09 Jun 2026
Premium live sports, from football and cricket to basketball and American football, remain the primary target of streaming pirates in 2026, with the majority of aggressive gatecrashers looking to recast and simulcast high-profile streams while the match is live and its value is highest, according to BuyDRM CEO Christopher Levy in this conversation with Help Me Stream's Timothy Fore-Siglin at Streaming Media Connect 2026. Levy goes on to describe the forms these recasts typically take, the sophisticated strategies pirates use, and the challenges of stopping them, while Sargeway's Sarge Sargent chimes in to discuss the material and opportunity costs of live sport streaming piracy and what that means for streaming operators.
Steve Nathans-Kelly //
09 Jun 2026
Cloud and remote production workflows have changed the game for live streaming, enabling significant CapEx and OpEx reductions, making it possible to achieve the same results with smaller and more efficiently deployed and largely off-site crews and reducing hardware footprints. But do all of the gains in operational efficiency that remote and distributed production provide come at the expense of real-time observability? It definitely brought new challenges on that end, according to Telestream director of product management Ken Haren, who explores these challenges and changes in best practices for software-defined observability and live-stream diagnostics that have come with the shift to remote production in this discussion with Zixi SVP of business development Emeka Okoli and Eyevinn Technology media solution specialist and VP of sales and business development Magnus Svensson at Streaming Media Connect 2026.
Brandi Scardilli //
02 Jun 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Jason Thibeault //
30 Mar 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025