Sports/eSports

On the go or in the living room, sports and esports video viewers are some of the most demanding and passionate audiences out there, and streaming is enabling delivery of the biggest games and the smallest leagues alike.

Here you'll find Streaming Media's coverage of the technology and business behind the growing sports and esports streaming market.

Features

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Old Hollywood got Wall Street's memo: "Do whatever it takes to do what Netflix is do­ing." And finally, the studios have begun making money from streaming. With the exception of NBCUniversal, the biggest leg­acy media companies all reported a profit from their direct-to-consumer (DTC) businesses in Q3 2024. They got there by variously writing down or shedding ca­ble assets, slashing jobs, hiking prices, policing pass­word-sharing, improving bundled offerings, and put­ting the full focus of their business strategy into online.

The State of Live Sport Streaming 2025

The sport media sector continues to undergo rapid change, with streaming aggregators attempting to reconsolidate for greater ef­ficiency but still falling short of traditional broadcast models in reach and revenue.

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

Streamticker: The biggest streaming mergers and acquisitions of 2024

The 2024 edition of Streamticker, recapping the streaming industry's most momentous mergers and acquisitions of 2023, kicked off with Disney's gobbling up the last extant portions of Hulu, as Comcast ceded its re­maining 33% stake. But if the late-2023 deal marked only the quiet conclusion of an already-silent part­nership, the much noisier news of Jan. 6, 2025, found Disney absorbing sports-centric streamer Fubo and merging it with Hulu Live + TV. Here we'll review this and other done (or more nearly done) M&A deals that reshuffled the stream­ing industry in 2024.

Sponsored Articles

Ultra-Low-Latency Streaming: HESP vs webRTC

HESP Alliance's Pieter-Jan Speelmans compares HESP and webRTC, evaluating latency, scalability, device support, network resilience, content protection, viewer quality of experience, timed metadata support, and backwards compatibility.

Interview with Jonas Engwall, Chief Executive Officer of Bedrock

An interview with Bedrock CEO Jonas Engwall. With more than 20 years' experience in the media and technology industry, and a professional career spanning almost a dozen countries, Jonas brings extensive expertise and a proven trackrecord for leading business growth and international expansion.

Interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance

An interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance. Over the past three years, he has been working actively to reduce the complexity in video pipelines and improve the viewer Quality of Experience (QoE) from perspectives beyond the video player with the High Efficiency Streaming Protocol, a highly scalable ultra-low latency streaming protocol for the next generation of streaming services.

The Future of Interactivity: nanocosmos

Demands for interactive streaming - streaming with ultra-low latency to enable smooth interaction - is at an all-time high. This is because with communication across industries we aim to engage audiences, often worldwide and at any given time. While traditional use cases like live auctions, games and bets hold a stronger position than ever, various new scenarios made it to the forefront position when it comes to bidirectional streaming: Townhall meetings with vivid discussions, polls, microbetting and even engaging concerts can happen online or in hybrid format.

Sports/eSports Companies and Suppliers