Global Streaming Subs Set to Reach 2bn by 2029, Ampere Reports

The global video streaming market is poised to generate $190bn annually from 2bn paid subscriptions by 2029, according to new analysis from Ampere. Key strategic developments, like Netflix's account-sharing crackdown and cheaper ad tier offer, and rivals Disney+ and Max's aggressive approach to bundling, are driving revenue growth in saturated streaming markets. Maria Dunleavey, Research Manager, provides some additional insight into these findings.

Roundup: Streaming Industry Predictions for 2025

In the last few weeks, my own editorial inbox has filled to bursting with unsolicited but much-welcomed season's greetings from a disparate array of industry experts and thought leaders ringing in "End-of-Year Prediction Season" with all manner of prognostications about what's to come in 2025. Here's a quick roundup of the most intriguing, thoughtful, and surprising ones, organised into some rough categories.

Ultra-Low Latency Interactive Live Streaming Survey Report Launches

This report expands on live presentations from a recent Streaming Connect keynote.

Why Ad Tech Is Becoming Smarter Than Ad Buying

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardise the ad-insertion process in which the server and client video player share the responsibility of ad insertion.

How Will AI Change Your Streaming Business?

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.

Brightcove Sold for $233m, Akamai Swoops in for Edgio, and Harmonic Raises For Sale Sign

Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN Edgio were picked up by Akamai last week. And a company with a "for sale" sign to watch is Harmonic.

Great New Gear: Cameras, Capture, and Connectivity - MVD Demo From Streaming Media Connect

Producing exceptionally engaging live streams requires robust, high-quality products throughout your workflow. The visual quality of your stream starts with the camera and must be maintained throughout the production process. At Streaming Media Connect, Ryan Brennemen, CTO, Mobile Video Devices, featured live demos of three of the latest and greatest solutions from Telycam, Magewell, and Miri Technologies.

Cloud Streaming Experts Talk Live Broadcast Workflow Challenges at Streaming Media Connect 2024

On Tuesday, November 12, at Streaming Media Connect, streaming industry consultant Nadine Krefetz moderated the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." The group of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect discussed actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jumping and dodging the hurdles that threaten to break your stride.

UK Frames Policy to Continue Universal TV Access

Public service access to TV is to remain at the heart of UK government policy as a new report warns that over a million viewers are at risk of being excluded in the longterm transition to streaming.

Sneak Preview: Measurement Matters - Delivering Better Audience Data to Streaming Advertisers

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel "Measurement Matters: Delivering Better Audience Data to Streaming Advertisers." The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming's audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards—not to mention the sheer number of measurement options—continues to frustrate ad buyers. How can streaming move toward the proposed "single source of truth," or is that even the answer? Confirmed panelists include experts from Vevo, Warner Bros Discovery, and Revry.

Pluto TV Announces New Partnership With NBCUniversal

Pluto TV partners with NBCUniversal Global TV Distribution to expand its content lineup in the UK and Canada.

Sneak Preview: Removing the Friction of Content Discovery on CTV

On Tuesday, November 12, media and entertainment technology strategist Chris Pfaff will moderate the panel "Removing the Friction of Content Discovery on CTV." Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This panel of experts from NBCUniversal, Pluto TV, Revry TV, and Gatsby TV looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster.

Netflix Urged to Reinstate Deleted Palestinian Films

On October 13 and 14, Netflix deleted nearly its entire library of Palestinian films and films about Palestinians. Thousands of people on social media have criticized Netflix for removing these films. Netflix claims there was no agenda behind the move and that the collection of films was licensed in 2021 for three years, and the licenses have expired. Meanwhile, over 30 organizations are calling on Netflix to reinstate the content and for a boycott of the streaming giant.

Recurly Report: The Diversifying Subscription Economy

Joe Rohrlich, CEO of subscription management platform Recurly, works with subscription brands like BarkBox, Scentbird, and Twitch. He discusses the tactics used by subscription businesses to differentiate themselves in the crowded market, and the benefits of using subscription models to rethink consumer brand loyalty for diverse industries.

IAS Fights YouTube Misinformation With Expanded Detection Offering

During this tumultuous election year, as concerns mount over online misinformation, Integral Ad Science (IAS), a leading global media measurement and optimization platform, has expanded its industry-aligned misinformation suitability and brand safety reporting for advertisers running campaigns across YouTube ad inventory.

To Cloud, or Not to Cloud? A Live Streaming Producer's Dilemma

Maybe we've been looking at "the cloud" all wrong. It doesn't have to be some 3rd party place we push all our live streaming production elements to. Let's start looking at the production space right in front of us as "the cloud" and see what opportunities that opens up. What do you think?

Vampire Subscriptions and the Loyalty Crisis: Samsung and Bango Reveal Troubling New Data for Streamers

New reports from Bango and Samsung Ads have revealed that not only are there continuing issues with subscription churn, but streaming app loyalty is also becoming alarmingly scarce, and subscribers are increasingly losing track of how much they spend on subscriptions each month.

Fandom Study Finds 80% of Consumers Rank TV, Movies & Video Games Higher Than Music & Sports as Leisure Time Activities

In an increasingly busy world, consumers flock to entertainment and gaming over other interests including music, food and cooking, sports, and travel. A new study from Fandom, The Power of Me Time, explores the reasons behind this trend through three key factors - Dominant Passion Points, Emotional Impact, and Engagement - while also highlighting what these insights mean for brands and marketers.

IBC 2024: AI’s Greatest Power in Media is to Make it Seem Normal

It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media tech conversation.

IBC 2024: Pivot to Streaming Paying Off, Says Paramount Global CTO Wiser

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, Phil Wiser.