NAB 2025: NPAW’s Gary Hunsberger on Streaming Analytics, AI-Driven Insights, and Expansion Plans in the U.S.

In this interview with Streaming Media contributing editor Jan Ozer, Gary Hunsberger, general manager of U.S. operations at NPAW (Nice People At Work), outlines the company's approach to end-to-end quality monitoring, actionable data, and monetisation support. Hunsberger, who joined NPAW seven weeks before NAB 2025, shares how the company differentiates itself in a crowded analytics market, discusses future AI integration plans, and previews growth initiatives in the U.S. and Canada.

NAB 2025: The AI imperative

At NAB 2025, the term AI reigned supreme over other still-popular tech buzzwords like SaaS, cloud, and end-to-end that dominated previous' years shows. But before jumping or falling into the AI world, perhaps learning from the past is a good idea. As with SaaS and cloud, buying or launching a family of products with AI does not make a strategy.

Sneak Preview: Streaming Media 2025 with conference chair Andy Beach

Streaming Media returns to the US west coast October 6-8 for Streaming Media 2025 in Santa Monica, California. In this interview Conference Chair Andy Beach, former CTO of Microsoft, offers an advance look at the conference's mix of tech, monetisation, and content strategy, and explains why this is the show the streaming industry needs now.

NAB 2025: 3Play Chief Growth Officer Lily Bond talks accessibility, localisation, and service expansion

In this NAB 2025 interview with Streaming Media contributing editor Jan Ozer, Lily Bond, Chief Growth Officer at 3Play Media, discusses how the company has evolved from one of the earliest captioning providers into a full-service accessibility and localisation partner. With 15 years in the business, 3Play now offers captioning, subtitling, audio description, and hybrid AI/human dubbing services for customers looking to comply with accessibility laws and expand into global markets.

NAB 2025: Live sport streaming, TVXRAY, and the Qvest for personalisation

At NAB 2025 I set out in search of one irrefutable, real-world example of true sports streaming personalisation, an innovative and unique experience that might present a mass-media live sporting event on my screen as it appears on no one else's. I found a contender at the Qvest Engage booth.

NAB 2025: AI and the Three Bears

It's surely no surprise that a lot of companies at NAB are talking about including AI or Gen AI in the latest product releases. The challenge is to find companies whose AI implementations are driving the product vs. those that are just window dressing. Invariably, with some the proportion of AI hype to substance is too much, too little, or just right.

Wowza CEO Krish Kumar talks Product Strategy, Enhanced Analytics, and AI for Encoding and Metadata

In November 2024, Wowza appointed Krish Kumar CEO. Understanding where Kumar plans to take Wowza is critical to all those whose businesses touch streaming video. To learn more about Krish and Wowza's future direction, contributing editor Jan Ozer interviewed him about ten days before NAB 2025.

NAB 2025: Performance Storytelling in the CTV Era

On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to "monetise CTV premium ads from the moment you turn on your TV."

Via LA HEVC Patent Pool licensors sue Microsoft over HEVC use in Germany

Three licensors of the Via LA HEVC Patent Pool (M&K Holdings, Gensquare, and Tagivan II) have filed a patent infringement suit against Microsoft in the Landgericht Duesseldorf court in Germany, alleging unlicensed use of High Efficiency Video Coding (HEVC) technology in several Microsoft products.

Patent Attorney Gottfried Schüll talks Via LA HEVC Patent Pool vs. Microsoft Infringement Suit

Three licensors of the Via LA HEVC Patent Pool (M&K Holdings, Gensquare, and Tagivan II) have filed a patent infringement suit against Microsoft in the Landgericht Duesseldorf court in Germany, alleging unlicensed use of High Efficiency Video Coding (HEVC) technology in several Microsoft products. In this interview with Streaming Learning Center's Jan Ozer, patent attorney Gottfried Schull, who is representing Via LA HEVC, discusses what's at issue in the lawsuit.

Relo Metrics gets up to speed with F1 sponsorship

F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion. Debuting at the Australian Grand Prix, Relo's Census platform enables brands, teams, and agencies to track sponsorship performance instantly and optimise investments mid-season.

Streaming Viewers Are Willing to Accept Ads, But Not If They're Paying for it, Tubi Finds

As more and more streamers pile into advertising led subscription services there are signs of a potential backlash among consumers with nearly 80% agreeing that if they're paying for a streaming service, they expect no ads at all. That's according to a new survey by Tubi, which also found that nearly half of Gen Z viewers found ads that seem misaligned with their own preferences to "significantly disrupt" their enjoyment of the streaming experience.

Maximising Content Value with Subtitles and Dubbing

AI-driven dubbing has recently gained attention as major platforms like Amazon Prime Video and YouTube roll out new tools designed to expand their content's global reach. Amazon is testing AI-assisted dubbing on licensed content, while YouTube has introduced auto-dubbing for thousands of channels. Both efforts reflect a growing belief that dubbing can help platforms engage new audiences—but the results so far have been mixed.

Telcos look to capitalise on the AI Revolution

It's been three years since ChatGPT opened people's eyes to the potential of AI yet many telcos and their enterprise customers have struggled with how to get a return on investment. The dial is now switching from proof of concept to deployments at scale, according to executives at Mobile World Congress in Barcelona.

NPAW's Bruno Giner and ESHAP's Evan Shapiro Talk Better Data for Better Business Outcomes at Streaming Media Connect 2025

Streaming Media Connect 2025's featured a fascinating Keynote Fireside Chat featuring NPAW VP Sales Global | DXI Bruno Giner and Media Universe Cartographer Evan Shapiro. The discussion focused on the importance of data in the streaming industry and NPAW's strategic approach to it, emphasizing the need for democratization and unification of data across departments to improve business outcomes.

ICYMI: Streaming Media Connect February 2025

Streaming Media presented its 16th Connect virtual conference February 25-27, featuring speakers from YouTube, Meta, Amazon, Roku, Akamai, NPAWm Google Cloud, Plex, DAZN, Fremantle, A+E, Vevo, Philo, Tubi, The Trade Desk, Sinclair, Vizio, Revry, and more, and session topics ranging from live streaming delivery and FAST infrastructure and monetisation to app and UX to programmatic vs. direct advertising to CTV and the OS wars.

European telcos cry foul over OTT traffic—again

Telcos have been crying that they are being treated unfairly by Big Tech for at least a decade and the record seems to have stuck. MWC in Barcelona provided another chance for European operators to vent their frustration and this time they are armed with the provisional backing of the European Union.

Trump trade war rewires the geo-political importance of Big Tech

Sweeping tariffs imposed by the US on China, Canada, Mexico and potentially the European Union represent a potential rewiring of the global trade order with technologies like AI at the center of the power struggle.

Netflix revenues to overtake YouTube while Barb announce landmark YouTube measurement

Underlining YouTube's own declaration that "YouTube is the new television," UK TV measurement body Barb is to become the world's first to report YouTube viewing on TV set.

Challenges and Opportunities in the CTV Ecosystem: Evan Shapiro in Conversation With Matthew Henick of The Trade Desk

Kicking off the latest Streaming Media Connect, media universe cartographer Evan Shapiro sat down for an in-depth discussion about the challenges and opportunities of the CTV ecosystem with Matthew Henick of The Trade Desk. They discussed the importance of fairness, transparency, and user-centric strategies in the ad-supported streaming landscape, and they highlighted the need for better ad personalization, efficient ad inventory management, and the alignment of incentives to enhance the overall user experience and support premium content creation.