While cloud migration in streaming is often characterised as a primary technological, hardware-to-software shift, SVT (Swedish Television) Group Manager, Production Development Madelen Ottoson argues in this clip from Streaming Media Connect 2026 that the biggest transformation occurs on the operations end. What's more, she tells Eyevinn Technology Media Solution Specialist Magnus Svensson, some aspects of the workflow will always remain on-prem even as operations shift, and Live Sports LLC Executive Director Jef Kethley chimes in that the biggest challenges in transitioning to cloud stem from the orchestrational demands of building out new infrastructure regardless of the hardware/software, cloud/on-prem mix.
Steve Nathans-Kelly //
27 May 2026
Globo director of adtech Ana Beaklini says latency has traditionally been the biggest problem the Brazil-based Globo has faced in its efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media contributing editor Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how Globo has addressed this issue and the best practices the company will implement at massive scale for upcoming World Cup live streams and OTA broadcasts and AI's role in hyper-personalising Globo's live ad decisioning.
Brandi Scardilli //
27 May 2026
When a CDN fails during high-stakes, large-scale live streams, is seamless failover to an alternate CDN the standard expectation in 2026? Are there no excuses left for anything but blip-free CDN switches in the current streaming climate? BT Group's Ian Parr, TATA's Corey Smith, DAZN's James Pearce, and MTech Sport's Matt Stagg weigh in on the current state of play for live CDN switching and how to ensure failover success in this clip from Streaming Media Connect 2026.
Steve Nathans-Kelly //
17 Apr 2026
IAB Tech Lab's Jill Wittkopp reviews the state of streaming ad tech innovation and emerging ad formats and discusses evolving definitions and standards for squeezebacks, side-by-sides, double boxes, and other types of overlay ads in this discussion with Ring Digital, LLC's Brian Ring at Streaming Media Connect 2026.
Brandi Scardilli //
14 Apr 2026
While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
Jason Thibeault //
30 Mar 2026
What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.
Matt Stagg //
08 Dec 2025
As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.
Steve Nathans-Kelly //
08 Aug 2025
YouTube makes short-form viewing increasingly commonplace, measurable, and monetised on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
Steve Nathans-Kelly //
26 Mar 2025