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Olympic-scale streaming demands broadcast-grade delivery

Olympic-scale streaming delivery is often framed as a capacity challenge, but in practice it is a systems-engineering problem driven by complexity as much as volume. In this context, "good enough" streaming is no longer viable, and broadcast-grade delivery becomes a baseline requirement for any organization entrusted with global tentpole events.

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Optimising Dubbing for Streaming Dialogue and Singing in the AI Era

Generative AI has transformed the technology, the workflow, and arguably the ethics of dubbing dialogue for TV and movies in recent years, with the costly and time-consuming traditional approach of a voice actor, director, and technical crew gathering in a studio for live audio replacement very much a thing of the past. The perception now is that generative AI can easily (and some would say dangerously) produce or replicate virtually any voice, but Dubformer's Anton Dvorkovich and Google's Nick Manoochehri insist that generating the desired voice and refining it toward emotional precision and perfection remain challenging and as much art as science—for dialogue and especially for singing—as they explain in this conversation with DigitalGlue's Philip Grossman and PADEM Media Group's Allan McLennan at Streaming Media 2025.

How to Deliver Low-Latency Multiview Sport Streams to Global Audiences

With all of the inherent difficulties of delivering low-latency live streams at scale, and the growing interest in providing sport viewers with state-of-the-art multiview experiences, what additional technical challenges does multiview delivery create in streaming's fraught middle mile, and how do top-tier global broadcasters like Globo meet those challenges? Globo Head of Streaming and CDN Platform Marcos Petry discusses how Globo maintains and tunes streaming latency for multiview sport streams in this conversation with streaming consultant Bhavesh Upadhyaya at Streaming Media Connect in December.

Sports Leagues and Broadcasters Must Tailor Engagement Strategies for Gen Z

Free Live Sports president Cathy Rasenberger argues that sports leagues and broadcasters need to adapt to the ways Gen Z viewers consume content—short-form, social, athlete-centric storylines—if they want to engage and retain younger audiences in this discussion with MTech Sport, Media & Entertainment consultant Matt Stagg, Play Anywhere CSO Pete Scott, and Hub Entertainment Research principal Jon Giegengack from Streaming Media Connect 2025.

How Meta Deploys AV1 on Facebook From Reels to Stories to Messenger

As video has taken center stage on Facebook in recent years with the proliferation of Reels and Stories, AV1 deployment has become increasingly central to Meta's video strategy, reports Meta technical program manager Hassene Tmar in this conversation with Streaming Learning Center owner Jan Ozer from Streaming Media Connect 2025. Tmar explains why AV1 now accounts for 70% of video delivered on Facebook, whether VOD or live on Messenger, and why his team has been pushing it for several years now.

Streaming Media Columns

If Netflix Gets the Library, Can It Take the Stadium?

What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.

YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.