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Gladius debut punches in new driven era of sports

When British boxer Harlem Eubank walks into London's Copper Box Arena on 18 July, the welterweight bout against French challenger David Papot will be the first globally broadcast fight in which every punch, feint, collision, and moment of fatigue is captured, analysed, and visualised by Gladius, a new AI-powered broadcast platform that fuses wearable sensors, volumetric video, spatial audio, and real-time analytics into a single broadcast-ready system. DAZN will use the tech in its broadcast presentation though fans in the arena will see even more of the resulting data overlays.

Adrian Pennington // 14 Jul 2026
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What industrialised illegal streaming is costing the industry in 2026

In this clip from her keynote fireside chat at Streaming Media Connect 2026, Verimatrix's Maria Malinkowitsch offers a snapshot of live-streaming piracy in 2026, what it's costing major sport rightsholders, why the fragmentation of sport rights and the cost burden on fans is making the industry susceptible to pirates, and how the industrialisation of illegal streaming and the rise of "piracy as a service" are adding fuel to the fire and making antipiracy efforts more challenging than ever.

Brandi Scardilli // 07 Jul 2026

Why streaming antipiracy needs to move from reactive to preventive

Given the vast array of hacks available to stream-stealers and pirates in 2026, reactive antipiracy measures only go so far, identifying or even pinpointing the problem after the fact without preventing it, and often providing little legal recourse against pirates operating outside the regional regulatory environment where a rightsholder can pursue them. In this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly from Streaming Media Connect 2026, Verimatrix' Maria Malinkowitsch explains the difference between reactive and proactive antipiracy measures, and how rightsholders and publishers can pursue more effective approaches to take down illegal streams while they're happening—or at least reduce the number of pirates to "a chasable amount."

Brandi Scardilli // 30 Jun 2026

5 preventive steps to fight sport streaming piracy

In this cogent clip from Streaming Media Connect 2026, Verimatrix Director of Product Management Maria Malinkowitsch offers five concrete preventive steps content publishers and rightsholders can take to curb illegal streaming.

Brandi Scardilli // 23 Jun 2026

Does sport streaming cloud migration require restaffing or reskilling?

When Sweden-based SVT leveraged cloud-based workflows to stream the Olympics, how did it impact staff, and did it require retraining or new skills? According to SVT's Madelen Ottosson in this discussion with Eyevinn Technology's Magnus Svensson at Streaming Media Connect 2026, cloud-based sport streaming at scale demands fundamental changes to the way streaming producers work in a control room today. Ottosson goes on to detail the types of reskilling that can be particularly difficult for producers with long histories in the business and experience with more traditional workflows, and LiveSports, LLC's Jef Kethley affirms many of her points about the challenges of expanding existing production skillsets.

Brandi Scardilli // 18 Jun 2026
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CTV Is Defining the Future of Streaming Ads

While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?

Jason Thibeault // 30 Mar 2026

If Netflix Gets the Library, Can It Take the Stadium?

What the potential Netflix-Warner Bros. deal means for sport. And why it is not simple.

Matt Stagg // 08 Dec 2025

YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

Steve Nathans-Kelly // 08 Aug 2025

The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Steve Nathans-Kelly // 26 Mar 2025
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