Video Advertising

Digital video ads can do things standard TV ads never dreamed of, like serving individualized addressable ads to each connected household. Video ads can also target viewers across devices, blend seamlessly into video streams, and command higher CPMs than traditional ads. One day all video ads will use these technologies, but for the moment they’re cutting edge. Read the latest news and analysis of video advertising here.

Features

Free Streaming and Sports

The second half of 2023 saw the launch of numerous premium brands and the rise of exclusive deals. What has happened in the FAST sports landscape since then? Let's find out.

Rebundling Fatigue, Ad Tolerance on the Rise, Says TiVo Video Trends Research Report

We're here to parse a new market report from TiVo called "Q2 2024 TiVo Video Trends Report: North America Consumers Getting Smarter as Fatigue Sets In Amidst the Re-bundling Marathon." The title is a mouthful, and the research doesn't deliver on everything it promises.

Dynamic Paywalls for Streaming Services

What would happen if we started to have dynamic paywalls for streaming ser­vices? Leveraging user data, machine learning, and generative AI could create offers based on con­sumption patterns. Some companies are dab­bling in this, but now we have the technology to really start developing it.

The Streaming Media European Innovation Awards Winners

The 16th annual Streaming Media European Innovation Awards competition - formerly known as the Readers' Choice Awards - returns with 12 categories. With more than 9,000 votes, who are the finalists? And who are this year's winners?

Sponsored Articles

i2i Media - Executive Predictions 2023

Philip Radley-Smith | CEO | i2i MEDIA | HTTPS://i2iC.COM

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