Dynamic Ad Insertion: Addressable Advertising at TV Scale

Dynamic Ad Insertion (DAI) allows moving the complexity associated with in-video ad insertion from the player/device into the cloud. Stitching ads into the stream serverside guarantees a seamless, TV-like user experience whilst keeping the advantages of 1:1 addressability of digital advertising. This extended session aims to share Google’s experience working with broadcasters implementing DAI into their distribution workflow and discuss some of the challenges this technology is facing.

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