Hat Trick
The aim of the Content Delivery Summit is that, by making this valuable and exciting for the participants, the audience will get excited and involved too, and everyone will leave the day having gained insights as well as having contributed.
And hopefully this annual peer discussion will become a truly useful event on many levels.
Online Video Strategies
While Streaming Media Europe is designed to cover the entire depth and breadth of the online video industry in terms of both technology
and business, there are more and more organisations-be they marketers, ecommerce vendors, print publishers, and small to medium-sized businesses of all kinds-that need to use online video to reach their customers and need more hands-on, practical guidance than the more advanced Streaming Media Europe and the more focused Content Delivery Summit provide. That's where Online Video Strategies comes in.
"It's become a cliché to say that video can be watched anywhere, on any device at any time and also that the entry to video production and publishing has never been easier nor cheaper," says Adrian Pennington, who programmed the new Online Video Strategies event, to be held concurrently with Streaming Media Europe on 14-15 Oct. "Yet when we unpack these statements it's clear that there's a great deal of complexity involved in procuring, implementing, and managing the type of online video service that can genuinely help a business meet its needs or drive new revenues.
"What's more, the potential of online video as a marketing or corporate communications tool has barely been scratched," he adds. "Every session at Online Video Strategies is expressly designed to tackle both of those issues. These are no-nonsense, no-jargon discussions with expert panellists who are briefed to deliver a host of practical tips and advice for anyone interested in incorporating online video into their business. Bring your questions, tackle our panellists, and hopefully be prepared to be inspired by return."
The opening session on Day 1 provides a "lay of the land," with panellists discussing the nuts-and-bolts guide to the components of a successful online video initiative. Following that will be a session called Creating Participants, Not Just Viewers, which focuses on the ways video can actively engage viewers by allowing them to interact with the content, whether via real-time chat, live comment streams, or status updates, and even video remixes and responses, as well as the more typical social networking features.
In an afternoon keynote, David Mendels, the president and COO of leading online video platform Brightcove, discusses the challenges and opportunities that come with the proliferation of devices such as the iPhone, iPad, and Android phones. The mid-afternoon session on both days will consist of top online video platform providers showcasing their offerings and highlighting their value propositions so that attendees can start making informed vendor selections.
Day 1 will conclude with a session that focuses specifically on the innovative ways that online video can be used in marketing and promotions and discusses the decision tree that marketers face when determining exactly how to employ video. This panel will feature a cross-section of speakers including representatives from VideoJug, Brightcove, and Videoplaza, as well as the Football Association.
Day 2 kicks off with a deep dive into delivering online video to the myriad mobile devices on the market today, with speakers from the streaming services, marketing, and video advertising markets. Following that we'll turn our attention to the specific demands of corporate video, whether it be internal or external webcasts to large audiences, video on demand, distance learning, or even video delivered to digital signage systems.
The most compelling video in the world won't make a difference unless people see it, and so the first presentation on the afternoon of Day 2 highlights the ways that video search engine optimisation and metadata are key to any successful video initiative. We've got speakers from leading search and discovery firms, including Doovle, The Filter, and APRICO, to help you make sense of this often daunting task.
After another video platform demo session, we'll close Online Video Strategies with a look at the end result of any video initiative-measurable success. Without solid, performance-based metrics, there's no way to measure the ROI of your video efforts, and we've got some of the biggest names in analytics and metrics-Nedstat, Quick.tv, and Ooyala-to give you loads of insight into how to determine whether or not your video is working, and what to do if it's not.
Companies and Suppliers Mentioned