Producing Content for Mobile Delivery
Checklist
Tips for Original Content Production for Mobile
- Lock down the camera on a tripod.
- Limit the use of panning cameras.
- Action should always move through the frame.
- Shoot against simple backgrounds.
- Use depth of field to isolate the subject from thebackground.
- Light your scenes to define the subject and to isolate thesubject from background.
- Do not "gain up" in camera. Get the lighting right!
- Use hard cuts instead of cross dissolves/fades.
- Use moderate pacing of edits—no rapid-fire editing.
- Select and size onscreen type sized for small screens on handsets.Checklist
Tips for Repurposing Content for Mobile
- Crop into full-frame image.
- Carefully select in and out points when subcutting.
- Develop an understanding of the relationship between content style and encoding results.
- Strive to work from most recent, highest-quality assets.
- Work from a new digital master, not an original/archival asset.
- Make use of quality-oriented options in signal path and workflow when creating a new digital master.
- Use noise reduction to clean up a video after transferring an original asset to a digital medium.
- Remember to process/clean up/manicure audio tracks.