EXECUTIVE PREDICTIONS FOR 2018: What do the European Industry Thought Leaders Think?
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What a shame that Doc and Marty McFly only took their DeLorean forward to 2015. Yes, it did mean that we found out in advance about hoverboards, and it at least partially prepared us for Trump’s presidential shenanigans (Marty’s arch nemesis, the wealthy Biff Tannen, was based on The Donald), but it now means that beyond 2015, we’re left entirely to our own devices when it comes to predicting the future. There’s no flux capacitor to help out, at least not until there’s another sequel made.
Anyway, I was intrigued to recently read a New Scientist article from July that a clutch of clever chemists has successfully encoded video into the DNA of live bacteria. It’s still early days, and it was only five frames. But here’s the really neat bit: these frames are now sewn into the genome of these little critters, so they get replicated and passed on through the generations. Before you know it, you have a billion copies. And when you consider that just one gram of single-stranded DNA could potentially encode the contents of 100 billion DVDs, then I reckon there’s still plenty of storage room on this planet for a few more Back to the Future sequels—even with HD, HFR, and HDR thrown in.
I’ve told the studios: plenty of storage for a sequel. Just make sure you take that DeLorean forward in time by at least 10 years. And then you can come back and tell us where we’ve gotten to in the world of streaming. On second thought, rather than wait for that sequel, it’s probably a better strategy to consider carefully the thoughts and advice on the pages that follow, to trust the built-in flux capacitors of these thought leaders. They will help us ensure that our DeLorean is at least pointing in the right direction.
Hang on. I’ve just consulted my tea leaves, and they tell me, “The future is what we make of it.”
The tea leaves have spoken.
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