Great New Gear: Cameras, Capture, and Connectivity - MVD Demo From Streaming Media Connect

Producing exceptionally engaging live streams requires robust, high-quality products throughout your workflow. The visual quality of your stream starts with the camera and must be maintained throughout the production process. At Streaming Media Connect, Ryan Brennemen, CTO, Mobile Video Devices, featured live demos of three of the latest and greatest solutions from Telycam, Magewell, and Miri Technologies.

Cloud Streaming Experts Talk Live Broadcast Workflow Challenges at Streaming Media Connect 2024

On Tuesday, November 12, at Streaming Media Connect, streaming industry consultant Nadine Krefetz moderated the panel "Cloudsplitting: Tackling Common Cloud Live Broadcast Workflow Challenges." The group of experts from AWS, TV 2 Danmark, Alibaba Cloud, and Console Connect discussed actionable insights on refining and streamlining your scalable cloud live-streaming workflows and jumping and dodging the hurdles that threaten to break your stride.

UK Frames Policy to Continue Universal TV Access

Public service access to TV is to remain at the heart of UK government policy as a new report warns that over a million viewers are at risk of being excluded in the longterm transition to streaming.

Sneak Preview: Measurement Matters - Delivering Better Audience Data to Streaming Advertisers

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel "Measurement Matters: Delivering Better Audience Data to Streaming Advertisers." The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming's audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards—not to mention the sheer number of measurement options—continues to frustrate ad buyers. How can streaming move toward the proposed "single source of truth," or is that even the answer? Confirmed panelists include experts from Vevo, Warner Bros Discovery, and Revry.

Pluto TV Announces New Partnership With NBCUniversal

Pluto TV partners with NBCUniversal Global TV Distribution to expand its content lineup in the UK and Canada.

Sneak Preview: Removing the Friction of Content Discovery on CTV

On Tuesday, November 12, media and entertainment technology strategist Chris Pfaff will moderate the panel "Removing the Friction of Content Discovery on CTV." Incorporating viewership data into the content discoverability process can remove the pain points that have bubbled up in the new streaming landscape, lead to more engagement with the content, and open up more opportunities for advertisers to reach their target audiences. This panel of experts from NBCUniversal, Pluto TV, Revry TV, and Gatsby TV looks at the success of genre channels and provides attendees with insight into how they help their viewers find their content faster.

Netflix Urged to Reinstate Deleted Palestinian Films

On October 13 and 14, Netflix deleted nearly its entire library of Palestinian films and films about Palestinians. Thousands of people on social media have criticized Netflix for removing these films. Netflix claims there was no agenda behind the move and that the collection of films was licensed in 2021 for three years, and the licenses have expired. Meanwhile, over 30 organizations are calling on Netflix to reinstate the content and for a boycott of the streaming giant.

Recurly Report: The Diversifying Subscription Economy

Joe Rohrlich, CEO of subscription management platform Recurly, works with subscription brands like BarkBox, Scentbird, and Twitch. He discusses the tactics used by subscription businesses to differentiate themselves in the crowded market, and the benefits of using subscription models to rethink consumer brand loyalty for diverse industries.

IAS Fights YouTube Misinformation With Expanded Detection Offering

During this tumultuous election year, as concerns mount over online misinformation, Integral Ad Science (IAS), a leading global media measurement and optimization platform, has expanded its industry-aligned misinformation suitability and brand safety reporting for advertisers running campaigns across YouTube ad inventory.

To Cloud, or Not to Cloud? A Live Streaming Producer's Dilemma

Maybe we've been looking at "the cloud" all wrong. It doesn't have to be some 3rd party place we push all our live streaming production elements to. Let's start looking at the production space right in front of us as "the cloud" and see what opportunities that opens up. What do you think?

Vampire Subscriptions and the Loyalty Crisis: Samsung and Bango Reveal Troubling New Data for Streamers

New reports from Bango and Samsung Ads have revealed that not only are there continuing issues with subscription churn, but streaming app loyalty is also becoming alarmingly scarce, and subscribers are increasingly losing track of how much they spend on subscriptions each month.

Fandom Study Finds 80% of Consumers Rank TV, Movies & Video Games Higher Than Music & Sports as Leisure Time Activities

In an increasingly busy world, consumers flock to entertainment and gaming over other interests including music, food and cooking, sports, and travel. A new study from Fandom, The Power of Me Time, explores the reasons behind this trend through three key factors - Dominant Passion Points, Emotional Impact, and Engagement - while also highlighting what these insights mean for brands and marketers.

IBC 2024: AI’s Greatest Power in Media is to Make it Seem Normal

It was hard to keep AI out of the headlines at IBC Show 2024, not because there was anything groundbreaking in terms of news or product but because the technology is now part and parcel of every media tech conversation.

IBC 2024: Pivot to Streaming Paying Off, Says Paramount Global CTO Wiser

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, Phil Wiser.

IBC 2024: 5G and Live Sports Contribution

Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prowess. While 5G and prop bets remain a well-matched pair, much of the 5F buzz at IBC2024 concerned the ways 5G is enabling live sports streamers doing cloud production to bring in multiple feeds and deliver more dynamic and engaging streams and quick-turn highlights.

IBC 2024: The Future of Content Viewing

Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Aguete. With the M & E market poised to top $1 trillion in overall revenue in 2024 and 61% of that coming from advertising, "everyone knows you can't make money just from subs anymore."

IBC 2024: Capturing Customers in a Crowded Streaming Marketplace

Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constant and crowded battle for eyeballs.

IBC2024: Media Vendors Sacrificing Training and Interop for Revenue and Efficiency, IABM Warns

At IBC2024, the IABM has warned media tech vendors that they cannot continue to do business the same way they always have. What's more, they are prioritising investments in products that generate revenue, flexibility, and efficiency at the expense of training and interoperability.

What Google Chrome's Cookie Apocalypse Means for Streaming Advertising

For some publishers, third-party cookies enable the targeting that differentiates web-based ads from broadcast ads. If you lose the ability to target, you lose the benefit that delivers greater efficiency to marketers and increased CPM on your ad inventory. In this article, I'll cover Google's proposed actions regarding third-party cookies, the status of those plans, who this impacts, and what advertisers and publishers can do to mitigate this impact.

Gatsby TV CEO Gatsby Frimpong Talks AI, Streaming Content Discovery, and The “Paradox of Choice”

Gatsby TV CEO Gatsby Frimpong has created a streaming programming discovery app that applies AI and user recommendations to help viewers discover what to watch next on services like Netflix, Hulu, Prime, Disney, and more. In this interview with Streaming Media's Tyler Nesler, he discusses his professional background, what led him to create the app, how it helps customers save money, the AI foundation model it uses, and more.