Divimove Launches Brandboost, an MCN for Brands and Businesses
The Berlin-based multi-channel network (MCN) Divimove announced that it has created a division called Brandboost to help brands and companies with their YouTube strategies. Brandboost will consult with clients to develop an online video strategy and generate ideas for innovative content. It will also help optimize content for optimal YouTube results.
The division has already signed WWF Germany and Deutsche Bank as clients. WWF Germany is a non-governmental environmental and conservation organization.
“It was important to us to work closely with a leading YouTube network in order to profit from their experience and expertise," says Marco Vollmar, communications manager for WWF Germany. "To adequately bring our conservation concerns into the community, it is necessary to understand the demands and protagonists of the video portal in the right manner. For this purpose, Brandboost by Divimove is a great choice.”
Since it was formed in the summer of 2012, Divimove has gained YouTube expertise by managing 1,500 content creators who receive over 550 million views each month. Starting a division for brands was the next logical step, says Olaf Herzig, chief sales officer for Divimove. "It’s the formalization of our expertise in sustainable online video and how digital natives behave online," he adds.