EXTERITY - Executive Predictions for 2018
IP video is gaining momentum in the industry as the delivery mechanism of choice for enterprise video. Organisations eager to create more immersive experiences for their core audiences are increasingly turning to this network-based premium content distribution approach to modernise and broaden their communications.
While IP video enables content providers to cater to their customers’ evolving needs, ensuring that content is accessed and distributed legally can be an ongoing challenge. In an era with vast amounts of digital content passing across different networks, video piracy and new video consumption habits combine to pose new risks. The onus is on the end user to protect premium content when distributed over IP. It is, therefore, imperative that they adhere to
the latest protection requirements – and the increasingly stringent protection demands of broadcasters and other content owners – to ensure that content is secure, controlled and distributed legally across different types of networks and to an ever-widening range of mobile devices.
Being equipped with the latest content protection solutions is a critical step for end users in ensuring the secure, end-to-end delivery of premium content. Technology is readily available from the likes of Pro:Idium®, Verimatrix®, ARRIS SECUREMEDIA®, Samsung LYNK™ DRM and DCP’s HDCP Pro, and with this issue becoming a challenge for the entire industry, I anticipate that 2018 will be the year that those who are currently ignoring these standards will no longer be able to get away with circumventing the rules and will have to start taking content security more seriously.
Colin Farquhar CEO | EXTERITY
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