Articles for Dave Dembowski

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Biographical Information

Dave Dembowski

SVP of Global Sales at Operative

Articles for Dave Dembowski

Live Sports Is Driving Innovation in Ad-Tech

25 Feb 2025

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new opportunities to reach massive live audiences digitally. Media companies are working hard to offer the TV advertising experience of the future. That future will include new forms of targeting, interactivity, creative ad formats, and much more.