Biographical Information
Roxanne Harley
Director of Client Strategy, Azerion
Articles for Roxanne Harley
The Premium Environment Advantage in CTV Advertising
19 Mar 2024
A joint study by Vevo and Channel 4 found an almost 50% rise in consumers with a notable preference for premium television content. Roxanne Harley, Director of Client Strategy at Azerion, explains how advertisers can adapt to this consumer preference shift and optimize ad placement strategies within CTV environments to impactfully and accurately reach incremental, addressable audiences.