Biographical Information
Marion Ranchet
Founder & Managing Director, The Local Act Consultancy
Marion Ranchet currently runs The Local Act Consultancy, empowering streaming video services to launch and grow in Western Europe. With 18 years of experience in the industry, and as a film and TV lover, she advises streamers, distribution platforms and technology vendors on how to launch and grow in Europe through her deep knowledge of the varying markets, and with a strong content expertise and distribution? network in place.
You will often see Marion sharing incredibly useful nuggets of information on LinkedIn, her newsletter “Streaming Made Easy” (marionranchet.substack.com) and during industry events like IBC or MIPCOM.
Articles for Marion Ranchet
European Broadcasters’ Journey Into the Streaming Era
26 Aug 2024
Linear TV faces a structural decline in weekly reach and viewership while its audience ages. The model as we know it is running out of steam. Death isn't around the corner, though. It simply calls for an extensive transformation of broadcasting businesses to survive and thrive.
Pay TV Gets Serious About Free Streaming
25 Jun 2024
When it comes to free streaming, U.S. growth has been fueled by pure players like Pluto TV and Tubi and connected TV platforms like Roku and Samsung looking to feed cord-shavers and cord-cutters in need of a linear viewing experience. These companies have had a head start and a clear path to test and learn for years. However, in the past 18 months, pay TV players have decided that they too have a role to play in free streaming.
The Most Demanded FAST Genre in 2024: News
30 Apr 2024
2024 is the ultimate election year. A total of 91 countries—including the U.S., the U.K., India, and 27 European Union nations—will hold elections. In this context, it's no surprise to witness platforms and news outlets finessing their FAST channel strategy. The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.
Welcome to FAST Times
18 Mar 2024
2023 got everyone on the same page: FAST should be part of the media mix whether you are a content provider, a broadcaster, or a distribution platform.