Articles for Victor Yakovlev

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Victor Yakovlev

Associate Director, Product Marketing PubMatic

Articles for Victor Yakovlev

The Future of CTV Will Be Powered by Commerce Media Data

04 Jun 2024

Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and they're not competing. They're converging, and he outlines why that's fantastic news for marketers.