Biographical Information
Adam Shapiro
VP at New York Interconnect
Articles for Adam Shapiro
Why the 2024 Olympics Are a Bigger Opportunity for Advertisers Than Ever
23 Jul 2024
The Olympic Games represent the absolute pinnacle of advertising events. Exciting, triumphant, and inspiring, there's simply no other shared TV experience quite like it. Adam Shapiro of New York Interconnect explains why, in 2024, particularly for U.S. advertisers, the opportunities have never been richer.