Biographical Information
Max Bloom
Principal
505-250-4994
Max Bloom is a streaming media marketing consultant. He can be reached at max@maxbloom.com.
Articles for Max Bloom
Encoding & Transcoding 2019: ATEME
16 May 2019
Continuing our look at the major players in the encoding and transcoding space, we look at what ATEME has been up to.
Encoding & Transcoding 2018: Part 3
14 Nov 2018
We wrap up our survey of the encding and transcoding landscape with looks at Verizon Digital Media Services, Media Excel, Comprimato, Elecard, Capella Systems, Epic Labs, EuclidIQ, and NGCodec.
Encoding & Transcoding 2018: Part 2
12 Nov 2018
We continue our survey of the encoding & transcoding market with looks at Encoding.com, Bitmovin, Brightcove, Beamr, Synamedia, and Ericsson/MediaKind
Encoding & Transcoding 2018: Part 1
08 Nov 2018
Encoding and transcoding are at the heart of every OTT and online video workflow. The first article in this three-part series gives an overview of the technologies and a look at three major players in the space: Harmonic, AWS Elemental, and Telestream.
Into the Mainstream: Advertising Year in Review
12 Feb 2009
As metrics improve, so do online advertising's prospects.
Live Streaming On-the-Go
12 Feb 2009
Live mobile streaming is still in its embryonic stages, but these players are trying to bring it to life.
HD Streaming for the Masses
23 Jan 2009
The release of a new crop of inexpensive pocket HD camcorders at this year’s CES, combined with YouTube’s recent launch of 720p HD video, is about to open the floodgates of ubiquitous HD streaming.
Fri., Jan. 23, by Max Bloom
Unconventional Video
15 Oct 2008
Video from the Democratic National Convention—both official and unofficial—made clear that it's no longer politics as usual.
Streaming the 2008 Beijing Olympics
13 Jun 2008
With the help of Microsoft Silverlight, NBCU is going for the gold with this summer's Olympic games, promising to offer 3,600 hours of programming from Beijing, most of it available online as well as through NBCU's affiliated broadcast networks.
Fri., June 13, by Max Bloom
How to Measure Online Video Ad Success
15 Feb 2008
How to Deliver Online Content That Delivers Viewers
15 Feb 2008
RocketBoom and Quarterlife are changing the rules.
Case Study: SyncCast Rises to the High-Def Challenge
15 Feb 2008
Last year, when Microsoft prepared to launch Xbox LIVE Video Marketplace to deliver high-quality SD and HD content to Xbox 360 owners, the company turned to a trusted partner, SyncCast, to build a secure, centralized video hosting delivery platform.