Biographical Information
Jose Castillo is a new media marketing and technology consultant. He balances a healthy love of all things geeky with his passion for new ideas and innovation in business. Blogging, podcasting, and gadgets give him an outlet to talk about web 2.0, Latin jazz, ugly shirts, and how ideas are the currency of the future.
www.thinkjose.com
Articles for Jose Castillo
What Your Video Strategy Can Learn From a Taco Truck
27 May 2014
Keep your online video menu as limited as a food truck's menu, and as tasty as a side of rice and beans. And remember: Location is everything!
Learn the Hidden Laws of Online Video
16 Dec 2013
Video-makers who don't know the Wadsworth Constant are wasting 30 percent of their audience's time. Get to the point already!
Pushing the Boundaries of Online Video with Purple Pop-Tart Cats
26 Sep 2013
Why create epic 10-hour-long videos that no one will watch of short-lived internet memes? To make the unlikely a reality.
10 Living Room Streaming Options Compared
13 Apr 2012
Set-top box or game console? Apple TV or Google TV? If you're in the market for a connected streaming device, read this first.
Uncovering the Most Powerful Person in Media
12 Apr 2012
Who is bigger than Rupert Murdoch or Lady Gaga? Who makes the decisions that Oprah bows to?
The Five Commandments of Tablet Computers
01 Feb 2012
#6: Thou shalt not covet thy neighbors iPad, no matter how badly you want one.
First Screens and Second Screens Vie for Attention
18 Aug 2011
What happens when a viewer is more interested in his or her smartphone screen while watching TV? The second screen becomes the primary screen.
Video as a Force for Social Change
11 Apr 2011
From Tunisia to Egypt to the rest of the Middle East, social media and online video are emerging as powerful tools for revolution
Spicy Ideas: TV From the Sky (The Day TV Died)
02 Nov 2010
Spicy Ideas: TV From the Sky (The Day TV Died)
15 Oct 2010
Spicy Ideas: G.I. Phone: The Real All-in-One Hero
07 Sep 2010
Spicy Ideas: The 15-Year Itch
02 Jan 2010
Spicy Ideas: True Confessions of a Gear-Aholic
27 Oct 2009
Comin' Atcha Live: Web-Based Live Streaming Services Reviewed
08 Oct 2009
From an empty coffee pot in England to a presidential inauguration, live streaming has gotten bigger and easier. Which web-based tool is right for you?
Spicy Ideas: Hey, You! Pay Attention!—Three Reasons Why We Ignore Video
15 Jun 2009
Lack of engagement opportunities, information overload, and physiology are some of the factors keeping viewers from focusing on videos.
Streaming Media Podcast #28: Ooyala Updates Its Platform
21 May 2009
Ooyala CTO Sean Knapp talks about the company's respect for other
platforms, metrics, and a new player for Ooyala's online video platform.
Thurs., May 21, by Tim Siglin and Jose Castillo
Spicy Ideas: The Revolution Is Being Televised
11 Dec 2008
Jose Castillo turns Gil Scott-Heron's "The Revolution Will Not Be Televised" into a clarion call for the streaming media industry.
Mon., Jan. 19, by Jose Castillo
Spicy Ideas: I'm Not Dead Yet!—The Past and Future of Online Video
15 Oct 2008
Two easy steps anyone can take to help bridge the path from our past to our future with online video
Streaming Media Podcast #22: The Olympics
20 Aug 2008
Tim's daughter talks about staying up late and watching the Olympics while Jose shares tips on how she can illegally watch the Olympics whenever she wants. Tim kicks Jose under the table. We all decide that Microsoft Silverlight looks great and was easy to install. Tim promises to watch the opening ceremonies before the games end on NBCOlympics.com
Wed., Aug. 20, by Tim Siglin and Jose Castillo
Spicy Ideas: Just. Press. Play.—Why Good Design Matters More Than Ever
08 Aug 2008
Making a case for intuitive mobile device design
Spicy Ideas: A Day in the Life of a Media Junkie
15 Jun 2008
We cannot escape. We cannot look away. Everywhere we go, we are surrounded by screens pumping out video and speakers piping in audio. Good or bad, it is a way of life for most of the world—even more so for those of us who are hyper-connected.
Streaming Media Podcast #16: Streaming Media East 2008
21 May 2008
Jose Castillo and Tim Siglin talk about highlights from Streaming Media East in New York, including AT&T's re-emergence as a CDN, a jaw-dropping mobile video webcasting demo by Steve Garfield, and interviews with show attendees.
Streaming Media Podcast #14: NAB Day One
16 Apr 2008
Tim and Jose explore topics of interest at the National Association of Broadcasters (NAB) show, talking with companies about piracy, high-definition streaming and the disappearance of two major companies—Apple and Avid—from the show floor.
Time Has Come Today: Mobile Video Year in Review
15 Feb 2008
In 2007, we had a flurry of new devices from the iPhone to the Nokia N95, the variety of content grew exponentially from major network shows to user-generated content, and the list of services for mobile video spanned from content providers to video creation and submission tools.
Streaming Media Podcast #11: Your Video Is Mobile
11 Feb 2008
Jose's upcoming Streaming Media Industry Sourcebook article recapping mobile video trends from 2007 provides excellent fodder for discussion, and then shows off the secret podcast hideway via Seesmic while Tim talks about the Mobile World Congress in Barcelona and wishes for a second take at this live podcast's ending.
Mon., Feb. 11, by Jose Castillo and Tim Siglin
Streaming Media Podcast #10: Super Sports and Politics Edition
08 Feb 2008
Jose and Tim discuss the Super Bowl, Super Tuesday, and the implications of streaming media on sports advertising and the political process. No, it's really not THAT boring!
Fri., Feb. 8, by Jose Castillo and Tim Siglin
Streaming Media Podcast #8: Speaking Encode
15 Nov 2007
A look back on the highlights of the Streaming Media West show, and a talk with encoding specialist Jan Ozer about the latest video encoding tools.
Thurs., Nov. 15
Streaming Media Podcast #7: Bebo Partners With Video Content Providers
13 Nov 2007
Jose Castillo talks to Bebo's Jose Hernandez about the company's new partnerships.
Tues., Nov. 13
Streaming Media Podcast #5: Misadventures in Video Conferencing
02 Nov 2007
Jose and Tim reflect on videoconferencing's past and ponder its future with LifeSize Communications' Craig Malloy.
Mon., Nov. 5
Streaming Media Podcast #3: Home-Brewed Media Transmissions
02 Nov 2007
In Episode 3, Tim Siglin and Jose Castillo talk with Sling Media's Brian Jaquet.
Fri., Nov. 2
The New Streaming Media Podcasts
30 Oct 2007
Tim Siglin and Jose Castillo have taken over the podcasting helm, and bring you insightful and lively interviews with some of the biggest names in online media. In the first two episodes, they talk with IdaRose Sylvester of IDC and Ripcode's Brendon Mills.
Tues., Oct. 30
Giant Web 2.0 Lies
14 Aug 2007
Web 2.0 has become much more than just the latest corporate buzzword. So let’s separate fact from fiction and find genuine business-changing ideas in this mashup of online video, social networking, revenue generation, and user-generated content.
Tues., Aug. 14, by Jose Castillo
Attack of the Giant Web 2.0 Lies!
15 Jun 2007
7 online video myths and how to bust them
Mike Hudak, CEO of blip.tv
27 Nov 2006
User-Generated Content and the Next Wave of Internet Video
Jeff Baer, Senior Manager of Business Development, Podzinger
20 Nov 2006
Podcasting and the Importance of Searchable Content
11 Things I Love (and Hate) About Online Video Communities
30 Oct 2006
From money-making opportunities and ease of use to poor search functions and a new breed of spam, the user-generated video explosion inspires both adoration and loathing.
Mon., Oct. 30, by Jose Castillo
How to Create Audio and Video Content for the iPod
27 Jun 2006
A delicious recipe for Apple-flavored media, including tips on encoding audio and video encoding and publishing your content to iTunes.
Tues., June 27, by Jose Castillo
How to Build a Video Podcast in 3 Steps
16 May 2006
Creating video podcasts is easier than you might think. Here’s a look at the basics, from production to posting to delivery.
Tues., May 16, by Jose Castillo