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Articles for Streaming Media Editorial Staff

Great New Gear: Cameras, Capture, and Connectivity - MVD Demo From Streaming Media Connect

Producing exceptionally engaging live streams requires robust, high-quality products throughout your workflow. The visual quality of your stream starts with the camera and must be maintained throughout the production process. At Streaming Media Connect, Ryan Brennemen, CTO, Mobile Video Devices, featured live demos of three of the latest and greatest solutions from Telycam, Magewell, and Miri Technologies.

Pluto TV Announces New Partnership With NBCUniversal

Pluto TV partners with NBCUniversal Global TV Distribution to expand its content lineup in the UK and Canada.

Interview with Cees van Versendaal, COO, MWareTV

MWareTV's COO discusses the easy way for non-specialists to build apps for all platforms.

Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus

Alexander Leschinsky talks content provenance, authenticity, C2PA and and DRM

Interview with Antonio G. Corrado, CEO, MainStreaming

An interview with MainStreaming CEO and co-founder Antonio Corrado who explains why he is on a mission to redefine how on-demand and live video streaming are delivered at scale with high-performance KPIs.

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.

Interview with Jonas Engwall, Chief Executive Officer of Bedrock

An interview with Bedrock CEO Jonas Engwall. With more than 20 years' experience in the media and technology industry, and a professional career spanning almost a dozen countries, Jonas brings extensive expertise and a proven trackrecord for leading business growth and international expansion.

Interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance

An interview with Pieter-Jan Speelmans, Technical Working Group Chair of HESP Alliance. Over the past three years, he has been working actively to reduce the complexity in video pipelines and improve the viewer Quality of Experience (QoE) from perspectives beyond the video player with the High Efficiency Streaming Protocol, a highly scalable ultra-low latency streaming protocol for the next generation of streaming services.

The Future of Interactivity: nanocosmos

Demands for interactive streaming - streaming with ultra-low latency to enable smooth interaction - is at an all-time high. This is because with communication across industries we aim to engage audiences, often worldwide and at any given time. While traditional use cases like live auctions, games and bets hold a stronger position than ever, various new scenarios made it to the forefront position when it comes to bidirectional streaming: Townhall meetings with vivid discussions, polls, microbetting and even engaging concerts can happen online or in hybrid format.

Live Streaming Interactive Content: A New Landscape

Despite the comeback of in-person events in 2022, online audience engagement remains important with a steady demand for interactivity in live streaming.

Interview with Stef van der Ziel, Founder, Jet-Stream

Stef van der Ziel discusses workflow orchestration, ultra-high-quality and edge use cases, and the importance of data protection

How 5G Network Slicing Can Increase Monetization

While the telco industry has recently lost profits to service providers, 5G network slicing offers multiple networks that can create highly monetized tiers of service

How to Reduce the Streaming Industry's Carbon Footprint

Reducing the carbon impact and energy intensity of streaming media requires an industry-wide focus on both educating consumers and managing their service expectations

How OTT Aggregators Can Best Serve Diaspora Communities

Ellen Grogan of Brightcove talks about the ways OTT aggregators can serve diaspora communities via offering distinctive content discovery and advertising delivery

Will Live Linear Streaming Replace Traditional Broadcast TV?

Digital-first unicast streaming platforms give viewers more flexibility over traditional linear broadcasting while lessening the unpredictable complications of live scheduled programming like sporting events, says Jean Macher of Harmonic

How the Pandemic Changed Enterprise Streaming

Troy Fernald of Haivision talks about the ways that COVID necessitated a new focus on mission-critical applications to enhance real-time situational awareness between the nerve centers of corporate, government, and health organizations and their remote workers

How CDNs Can Increase Efficiency Through Industry Collaboration and Commoditization

Mark De Jong of CDN Alliance discusses how collaboration and commoditization in the Content Delivery Network space can enhance worldwide connection through the use of new technologies such as edge computing, along with a better focus on increasing telco infrastructure capacity in underserved regions

How to Improve Live Video Workflows Through Optimized Root Cause Analysis

Zixi has improved live video workflows through their specialized Software-Defined Video Platform, which uses dynamic machine learning and an automated analytics approach to Root Cause Analysis to assist with faster team problem-solving collaboration

360 Video and Ed Tech: What Are the Best Use Cases for Distance Learning?

In distance learning, 360 video for its own sake--no matter how cool it is--rarely goes over well; what are the use cases where it really adds to the mission? DiscoverVideo's Rich Mavrogeanes discusses real-world use cases where 360 video delivers unique experiences that wouldn't otherwise be possible with elearning, and others where it falls flat in this clip from Streaming Media East 2022.

Biggest Challenges of Moving from On-Prem to Cloud Video Workflows

Some streaming pros say cloud production has made 5-10 years of progress in the two years since the pandemic shook live production to its core, but when will cloud offer the sort of no-latency communication, preview, and replay producers expect and rely on in on-prem workflows? And will it require a paradigm shift in the way producers think about hardware purchases and usage? Live X's Corey Behnke, CNN's Ben Ratner, LiveU's Mike Savello, and Signiant's Jon Finegold discuss the challenges of cloud migration and the current state of cloud in this clip from Streaming Media East 2022.

How to Grow Revenue in a Hybrid World

Cadmium SVP Monte Evans discusses how to make hybrid and virtual events as seamless, effective, and profitable as face-to-face events in this clip from his presentation at Streaming Media East 2022.

Why Global Niche OTT Services Have Key Advantages With Specialized Audiences

Niche OTT streaming services are game-changers for global minority audiences such as Black and LGBTQ populations by offering community-building year-round programming that uplifts and celebrates underrepresented lives

What Are Render Rates in Streaming Ad Insertion?

Penthera SVP Scott Halpert explains what render rates are in server-side ad insertion, and how they impact the advertising cost structure, and discusses how Penthera's 2nd Look makes render rate unpredictability less costly for advertisers in this clip from a panel at Streaming Media East 2022.

Why Community-Building Matters for Niche OTT Services

2GHTR.co Founder Matt DiLorenzo and Revry's Damian Pelliccione discuss how identifying and responding to the needs of an engaged community helps niche OTT services grow in this clip from their panel at Streaming Media Connect 2022.

Why FAST Is Growing Slower Outside the U.S.

Sony's Nick Colsey, XUMO's Stefan Van Engen, and Amagi's Paul Brickel discuss advertising and other factors that impact Free Ad-Supported TV (FAST)'s global maturation and expansion in this clip from Streaming Media Connect 2022.

The Politicization of Codec Adoption

Streaming Learning Center Owner & Chief Blogger Jan Ozer discusses the role the Alliance of Open Media's influence plays in the current codec landscape, and how it impacts the adoption of AV1 and VVC in particular as the streaming world increasingly moves beyond H.264.

The Biggest Misconceptions About AI Video Workflow Automation

Zixi VP of Business Development Eric Bolten discusses some of the prevailing misconceptions about AI/ML video workflow automation in this clip from Streaming Media Connect 2022.

How Connected TV Can Move Beyond Live Linear

Innovid CTO & Co-Founder Tal Chalozin discusses future directions for connected TV moving beyond the linear TV paradigm into enhanced, direct ecommerce opportunities in this clip from Streaming Media Connect 2022.

How to Maximize Reach for Your Live Streaming Clients

VideoRx's Robert Reinhardt, LiveX's Corey Behnke, and SLV Live's Shawn Lam discuss how live streaming producers can (and in many cases, must) educate their clients on how to make sure the right viewers see their streams in this clip from Streaming Media West Connect 2021.

Why Reach and Frequency Matter in Streaming Ad Insertion

Roku's Adam Markey and CBS Interactive's Jared Willichinsky explain why reach and frequency are consistently hot-button issues in the world of ad tech and streaming ad insertion in this clip from Streaming Media West Connect 2021.

Is FTP Really Dead? Tell Us In a New Streaming Media Survey

We're doing research into the state of file transfer, and we need your input. Just for taking the Media and Broadcast File-Transfer Workflow survey, you'll be entered into a drawing to win a DJI Mini SE drone.

How to Optimize Your Live Streaming Productions

SLV Live's Shawn Lam, LiveX's Corey Behnke, LiveSports' Jef Kethley, and videoRx's Robert Reinhardt discuss best practices for meeting client expectations and bringing more fluidity to your live streaming productions in this clip from Streaming Media West Connect 2021.

Reconsidering Format and Media in the OTT Era

In an era when format and medium have been decoupled, and OTT has changed the notion of what is TV and what is film, 3Q's Andrew McCargar stresses in this clip from Streaming Forum Connect 2021 the importance of choosing format and media for a project, such as internal corporate training, based not on traditional categories, but by what you're trying to achieve, and adopt technologies that will serve that purpose best.

Have Cloud-Based Workflows Improved Streaming Latency?

Streaming Video Alliance's Jason Thibeault and NENT Sport Nordic's Martin Bergstrom discuss the impact of ascendant cloud workflows on streaming latency in this clip from Streaming Forum Connect 2021.

COVID-19 and the Democratisation of Streaming

Fairmile's Ian Nock and PUSH's Larry Gale discuss how streaming has become essential in many areas that never recognized the need for it before the pandemic, the ways a vast range of people are engaging with it, and how the infrastructure and capabilities necessary to get streams online have grown with the demand, leaving only audio delivery lagging behind in this clip from Streaming Forum Connect 2021.

Challenges of OTT Cloud Migration

ITV's Vinay Gupta and castLabs' James Hynard discuss some of the roadblocks encountered in the partially completed journey to fully cloud-based OTT workflows in this clip from Streaming Forum Connect 2021.

How the Pandemic Has Affected Live Music Streaming

PUSH's Larry Gale, 3Q's Andrew McCargar, and Fairmile's Ian Nock discuss the emergence of pay-per-view and SVOD models for live music consumption during the pandemic, and how they will impact the future of live music.

The Business Case for Reducing Video Latency

We talk a lot about the technical side of latency, but what about the business side? As a content or service provider, what will it cost me if I don't invest in reducing latency? And does it vary by use case? Streaming Video Alliance's Jason Thibeault, nanocosmos' Oliver Lietz, and NENT Sport Nordic's Martin Bergstrom discuss the business impact of reducing latency in this clip from Streaming Forum Connect 2021.

Streaming Players and OTT Cost Optimisation

castLabs' James Hynard and ITV's Vinay Gupta discuss the convergence of streaming players and its impact on OTT cost optimisation in this clip from their panel at Streaming Forum Connect 2021.

How to Choose CDN Partners

ITV's Vinay K. Gupta discusses the challenges of choosing the right CDN partner for a specific use case, and the advantages of pursuing a multi-CDN solution in this clip from Streaming Forum Connect 2021.

Remote Production and the Future of Live Streaming

3Q's Andrew McCargar, Fairmile's Ian Nock, and PUSH's Larry Gale discuss how the remote production workflows that have become prevalent during the pandemic era will impact live streaming going forward.

The Shortlist: 2021 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in October. In the meantime, here's the list of the top three vote-getters in each of our 16 categories.

Swedish Ultra-Low-Latency CDN Provider Raises $1.6 Million USD

Company will use the funds to accelerate development of its CDN product Vindral in the next 18 months

Vote Now in the 2021 Streaming Media Europe Readers' Choice Awards

Make your voice heard in the only online video industry awards selected by you—the people who use these products and services every day.

New Report Reveals Radical Changes to Streaming Industry Over the Past Year

Streaming Media's State of Streaming Spring 2021 report, sponsored by Harmonic, shows the massive increases in streaming in previously underserved markets, as well as how the industry is addressing on-going bandwidth challenges.

The Shortlist: 2020 European Readers' Choice Finalists

The votes are in, and we'll announce the winners in September. In the meantime, here's the list of the top three vote-getters in each of our 15 categories.

Readers' Choice Voting Deadline Extended Until August 23

It's time to cast your vote in the 10th-annual Readers' Choice Awards, the only awards program in the industry where the winners are picked by the people who actually use their products and services

Vote Now in the 2018 Streaming Media Readers' Choice Awards

It's time for you to cast your vote in one or all of our 17 categories in the only industry awards program in which the winners are decided by the people who use their products and services.

Survey: Internet Radio

We're putting together a deep dive into the past, present, and future of internet radio, and we need your help. Take our internet radio survey and enter a drawing for a $50 Amazon gift card.

New Video Meetup Features Streaming Media Editors

The SMAdvancedForum video meetup looks to resurrect the spirit and substance of the Streaming Media Advanced Forum email list of yore, and launches this Thursday.

The 2017 Streaming Media European Readers' Choice Awards Finalists

The votes are in and counted, and here are the finalists—the top three vote-getters in each category. Check back for the winners in the AUTUMN EU magazine - published 23rd August!

Voting Open in the 2017 Streaming Media European Readers' Choice Awards

It's time for you to cast your vote in one or all of our 17 categories in the only industry awards program in which the winners are decided by the people who use their products and services.

2017 Streaming Media Europe Readers' Choice Awards: Now Accepting Nominations

We'll be accepting nominations until 1 July for the only awards program in the industry where end users get to pick the winners in 17 categories from analytics to webcast platform.

Streaming Media's Best of NAB Awards

Top six groundbreaking products, services, and technologies announced at NAB 2017 recognized by editors of Streaming Media and Streaming Media Producer

Survey: What's Next for OTT?

New survey asks industry members to weigh in on the state of OTT today and share their insights into where they see the market headed in the future

Virtualization for Media Publishers, CDNs, and Operators: Streaming Forum Preview

Telcos, CDNs, and broadcasters like Sky continue to move away from dedicated hardware and VM-based software architectures to fully virtualized micro-services, and this Streaming Forum session will explore current trends and strategies for the future

Telstra OTT Report Explores OTT Monetization Models

Report examines AVOD, SVOD, and TVOD sentiments across the globe, and finds SVOD leading the way in most markets

The 2016 Streaming Media Europe Readers' Choice Awards Finalists

The votes are in and counted, and here are the finalists—the top three vote-getters in each category. Check back for the winners in November.

Voting Now Open in the 2016 Streaming Media European Readers' Choice Awards

The nominations are in, and it's time to cast your vote for the best of 375 products and services in 18 different categories.

2016 Streaming Media Europe Readers' Choice Awards: Now Accepting Nominations

We'll be accepting nominations until 29 August for the only awards program in the industry where end users get to pick the winners. This year, we've added new categories, including VR/360° video and enterprise.

One Size Does Not Fit All: Protecting your Content in a Fragmented DRM Market

This session explores the evolution of DRM, including EMEs, and discusses how publishers can support a multi-vendor DRM scenario.

Case Study: Global Underground, a Transatlantic Partnership for Streaming Worldwide

Boiler Room, a UK music platform known for live streaming performances from exotic locations, and TourGigs, a live streaming concert film company in the US, explain the challenges of live streaming around the world, managing time zone differences, and keeping brand sponsors happy.

Live Streaming 360-Degrees and Virtual Reality

One of the biggest trends today is the dramatic rise of 360-degree video. Learn how one agency is working alongside 360-degree companies around the world helping them take their content live.

Live Transcoding and Streaming-as-a-Service with Low Delay and Ultra-High Quality of Experience

This session describes how to deploy a transcoding and streaming-as-a-service platform based on open standards (mainly MPEG DASH) using standard cloud and content delivery infrastructures.

Best Practices for Building an End-to-End Live Streaming Workflow

This session covers options for key workflow steps, including live event capture, encoding, streaming formats, distribution, content protection, and on-premises vs cloud vs hybrid.

Full Stack Video: How Cloud Enables the Complete Video Platform

This session walks you through the entire video production and distribution workflow, illustrating how the cloud plays an important part at every stage.

The Future of Live Streaming

A panel of experts makes predictions about what viewers will expect in five or ten years, and which content types, technologies, and monetisation models the live streaming industry must embrace to meet those expectations.

Dynamic Ad Insertion: Addressable Advertising at TV Scale

In this extended session, Google shares its experience working with broadcasters implementing DAI into their distribution workflows and discusses some of the challenges this technology faces.

Case Study: A Live Streaming Odyssey

London's Almeida Theatre brought together an army of artists to read Homer's The Odyssey from a variety of iconic London locations. The entire presentation was live streamed. Find out how it was done.

Upping the Wow Factor: Making Live Experiences More Engaging With the Second Screen

With a powerful application, big data, social networking, and more, content providers can keep the audience focused on the live event and not their email.

Optimising Live Streaming Experiences

The session reviews practical cases and KPIs, the big difference dynamic CDN switching makes to a live service, and examples of tools to analyse and optimise streaming services to make them perform at their best.

Pioneering Multicast and Building Real Networks That Scale to Live Broadcast-Size Audiences

In these case studies, discover the service challenges that multicast seeks to address, review its sometimes difficult evolution, and learn how several UK initiatives have pioneered and proven its value in helping to scale online content delivery to broadcast audiences.

Live Streaming the Football League: A Case Study

StreamAMG launched 89 video-based websites—one for each of the Football League's clubs. Over the following three months subscriptions to the site grew by over 30 percent.

Periscope, Meerkat, and Facebook Live: The Future of Live Streaming?

The session looks at the rapid evolution of new streaming apps such as Periscope, Meerkat and Facebook Live and how they are changing both brand webcasting and video on social media.

Live Streaming Through the Cloud

This session explores how media companies can achieve long-distance ingest, remote playout, and even distribution of live video to playout systems via the cloud.

The Ins and Outs of Live Video

In this presentation, video leaders share their wisdom on how to produce and manage live webcasts of all sizes, whether it's a school football match, theatre production, concert, or top-flight sporting event.

Case Study: Live Streaming the UK General Election

2015 saw a paradigm shift in live broadcasting when Sky News partnered LiveU for its coverage of the UK general election: the broadcaster delivered 138 live IP feeds from 150 key counts and constituencies countrywide using cellular uplinking technology.

Maximising the Value of Social Video

Watch this presentation for a detailed look at how social output can be improved through the use of real-time video content, optimised for various platforms appropriate for a mobile/millennial audience.

Netflix Integration Not Right for All Pay TV Operators, Says IHS

While some pay TV operators have seen increased customer satisfaction with Netflix integration, others will likely face lower average revenues.

The 2015 Streaming Media European Readers' Choice Awards Finalists

The votes are in and counted. Here are the top three vote-getters in each category. Check back for the winners at the end of August.

Infographic Shows OTT Trends, Including a Strong Shift to Fiber

An infographic created from Level 3 and Unisphere Research data shows a change in OTT business practices, as well as the top 10 OTT challenges.

How To: Producing and Distributing HEVC

This session from Streaming Media East in New York explores the current status of HEVC, identifying options for encoding live and on-demand video using HEVC and discussing player options in the streaming and OTT markets

Twitter, Facebook, and Snapchat: On-Demand Social Video and the Real-Time Feed

Facebook and Twitter are making substantial investments to bring more video to their users. Learn how these new video platforms differ from established online video providers.

Take Our CDN Services Survey

Streaming Media Europe and Unisphere are surveying readers on both media consumption habits and video delivery trends; respondents will receive a copy of the report and be entered for a chance to win a GoPro Hero 3+