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Articles for Jason Thibeault

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

I’ve Seen The Future of The Streaming Video Tech Stack

The evolution of the evolution of TV is coming soon, hinted at by services like Norsk. I for one can't wait.

What The Growth of FAST Really Tells Us About Viewers

The popularity and growth of FAST shows us that viewing behaviour, despite the rise of streaming, hasn't really changed much at all. People want choice, but they want it in a way that meets their needs.

What's the Point of Streaming?

You might think it's crazy of me, as the executive director of the world's largest streaming technical association, to ask the question in this column's title. But I think it's actually important that we do a gut check every once in a while.

Does Streaming's Future Success Depend On Discoverability?

The future of streaming is about unification built on top of a single open standard of content metadata. Right now, it's a matter of seeing the forest for the trees.

What Has the Pandemic Taught Us About Streaming?

The spike in streaming during the COVID-19 pandemic has given us a vision of the future, as well as an opportunity to be proactive rather than reactive and stay out in front of the curve we know is coming.

Can AI Make the Streaming Video Experience Even Better Than TV?

Look for artificial intelligence and machine learning to improve content delivery, video compression, and viewer personalization, strengthening the entire workflow.

Virtual Reality Development Is Moving in the Wrong Direction

VR faces huge production and consumer challenges and is still evolving at a rapid rate. So why is the industry already talking about standardization?

Hey, European Mobile Operators: What About Streaming Video?

Barcelona's Mobile World Congress is full of hype about 5G and VR, but doesn't care about video. Why the blind spot over small-screen viewing?

Latency: The Final Frontier for Streaming Video Entertainment?

Delays of up to two minutes can really destroy the live sports experience. Walled garden solutions aren't working, so it's up to CDNs to provide relief.

Mobile Phone Hang-Ups: Viewers Wary of Using Up Their Data

People would stream a lot more video to mobile devices if not for restrictive data caps. But thanks to Netflix and Amazon, things are starting to change.

The Future of TV is Now: Streaming Forum Preview

Traditional TV merging with online sources. Data-driven content discovery. Broadcast-quality video. The technologies to deliver these experiences are here today, and we'll talk about them at Streaming Forum in London.

Collaboration Is Critical to Reduce Latency in Online Video

Ensuring broadcast quality for viewers is about more than just reducing buffering. Publishers need to improve the efficiency of back-end operations, as well.

Making the Case for Government-Mandated Online Video Standards

Will there ever be one ring to rule them all? it's time for the online video industry to take a page from TV and create interoperable standards.

What Esports Can Teach Video Creators About Attracting Viewers

Through a series of smart moves, esports organizations have built a global audience of millions of enthusiastic fans. Here are three takeaways for savvy content creators.

Welcome to the Broadcasting Revolution, Open to All Creators

The internet is liberating broadcasting, turning anyone with a camera and an online connection into a creator capable of reaching a mass audience.