Articles for Daniel Elad

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Biographical Information

Daniel Elad

Chief Strategy Officer of TheViewPoint

Daniel Elad is Chief Strategy Officer of TheViewPoint, an ad monetization platform for CTV/OTT publishers.

Articles for Daniel Elad

In the Race to Monetize, CTV Publishers Are Missing the Long-term Opportunity

14 Mar 2023

CTV is the hottest opportunity in advertising right now, and everyone wants to make money fast when the opportunity is ripe. Daniel Elad from TheViewPoint discusses how publishers looking to build a foundation for long-term success must use an intelligent, lean-forward approach to demand.