Biographical Information
Gijsbert Pols
Director of Connected TV and New Channels, Adjust
Gijsbert Pols, Ph. D., is Director of Connected TV and New Channels at
Adjust.
Articles for Gijsbert Pols
Interactive Ads: Reshaping Fan Engagement in Live Sports on CTV
10 Sep 2024
This year's NewFronts signaled a paradigm shift in CTV advertising, focusing on interactive experiences. This holds particular promise for live sports, where viewer engagement is paramount. Gijsbert Pols, Ph.D., director of connected TV and new channels at Adjust, discusses the specific applications of hyper-contextualization in live sports advertising, and he explores potential challenges and solutions to jump into the exciting future of sports fan engagement within the ever-evolving CTV landscape.
As CTV Further Evolves for Both Consumers and Advertisers, Here are 3 Trends to Watch for in 2024
30 Jan 2024
Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.