Articles for Andrey Kazakov

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Biographical Information

Andrey Kazakov

VP of Demand, AppLovin

Articles for Andrey Kazakov

CTV Halo Effect: The Revolutionising Impact of Cross-platform Performance Marketing

28 Jun 2023

Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.