Articles for Andrey Kazakov

This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our cookie policy. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

Stay up-to-date on everything Streaming Media - Subscribe to Streaming Media Europe XTRA and more today.

Biographical Information

Andrey Kazakov

VP of Demand, AppLovin

Articles for Andrey Kazakov

CTV Halo Effect: The Revolutionising Impact of Cross-platform Performance Marketing

28 Jun 2023

Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.