Articles for Edward Wale

This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our cookie policy. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

U.S. Site
Producer
Streaming Media Connect 2024
Streaming Media NYC
Sourcebook

Stay up-to-date on everything Streaming Media - Subscribe to Streaming Media Europe XTRA and more today.

Biographical Information

Edward Wale

VP Europe, LG Ad Solutions

Articles for Edward Wale

Linear vs. CTV: Finding the Win-Win for Marketers

13 Jul 2023

While the death of linear TV has been announced many times over the years, a large portion of viewing audiences are still watching linear programming. Edward Wale of LG Ad Solutions discusses why marketers should look at creating campaigns that incorporate both to expand their reach and maximise spending.