Sport streaming in Europe has entered a new phase. The question is no longer whether live sport can be delivered online at scale. That problem has largely been solved. What now defines the market is something deeper, more structural, and more emotional. The real challenge is how sport streaming becomes sustainable, differentiated, and emotionally resonant in a landscape that is more fragmented, competitive, and complex than at any point in its history.
Matt Stagg //
30 Mar 2026
In 2025, shoppable live content began to come of age in Europe. Having already achieved massive success in Asia over the last few years, the concept had struggled to gain a foothold in Europe as a viable option for retailers and brands. This changed in 2025, as major platforms and brands began to put significant resources behind the shoppable live concept.
Jake Ward //
30 Mar 2026
In last year's The State of Media & Entertainment Streaming, I wrote about the likelihood of studios and platforms with fewer subscribers than the big three (Amazon Prime Video, Netflix, and Disney) having to collaborate or merge to reduce the costs of content creation and acquisition while growing their userbases in 2025. As predicted last year, some of this movement has begun to happen, but not necessarily with the smaller players.
Jake Ward //
30 Mar 2026
Streaming codec adoption used to be an engineering abstraction governed by RD curves, BD-rate tables, and roadmap slides that no one outside of R&D ever considered. Over the last 15 months, codec adoption decisions have morphed into a much broader discussion, involving C-level execs from finance and legal. While the precursors to this transition occurred pre-2025, the situation coalesced in 2025. During the same period, we saw one codec step to the front (AV1) and another shrink before our eyes (VVC).
Jan Ozer //
30 Mar 2026
Interview with Alexander Leschinsky, CEO and Co-Founder, G&L Systemhaus
28 Aug 2025
Alexander Leschinsky talks content provenance, authenticity, C2PA and and DRM
Streaming Media Editorial Staff //
07 Aug 2024
An interview with MainStreaming CEO and co-founder Antonio Corrado who explains why he is on a mission to redefine how on-demand and live video streaming are delivered at scale with high-performance KPIs.
Streaming Media Editorial Staff //
08 Apr 2024
An interview with Bedrock CEO Jonas Engwall. With more than 20 years' experience in the media and technology industry, and a professional career spanning almost a dozen countries, Jonas brings extensive expertise and a proven trackrecord for leading business growth and international expansion.
Streaming Media Editorial Staff //
04 Sep 2023