Summer 2021

Magazine Features

The Streaming Toolbox: Hovercast, Prophet, and Pulsar

In this installment, we look at products for interactive live streams, ad inventory pricing, and CDN balancing

The Past, Present, and Future of Per-Title Encoding

Video encoding began as a one-dimensional data rate adjustment that reflected the simple reality that all videos encode differently is now a complex analysis that incorporates frame rate, resolution, color gamut, and dynamic ranges, as well as delivery network and device-related data, along with video quality metrics.

Navigating the Ad Tech Maze

Here's how five industry experts are finding their way through the complicated world of advertising technology.

VR? AR? Today, It's All About XR

Interest in VR has waned, even as the technology has improved. But combine it with augmented reality and mixed reality to form extended reality (XR), and things get interesting.

Editor's Note

Ditch the Niche: It's Time to Come Up With a New Term

Calling some OTT services "niche" is an insult to not only the content they deliver but the audiences they serve. Isn't ESPN a "niche" service, too?

Spotlights

Interview with Oliver Lietz, CEO & Founder, Nanocosmos

Interview with Andrey Okunev, CEO Medialooks

Interview with Ian McDonough, CEO, Blackbird

Blackbird's CEO talks about the appeal of cloud-native production, the importance of sustainability, and 'storycentric' production.

Interview with Philip Radley-Smith, CEO i2i Media