February 22, 2024

Featured News

Ad Tiering Pays Off as 36% of Subscribers Level Up to Avoid Ads

Landmark study of 5,000 American subscribers shows the impact of ads, bundling, and password-sharing crackdowns on the US subscription economy.

Blog

The Future of Sports Viewing: Free Agent Fans

Matt Del Percio of Altman Solon discusses their 2023 Global Sports Survey, highlighting the current fragmentation of the streaming sports media landscape that has allowed sports fans to be "free agents" who pick and choose services to pay for and why broadcasters must now rethink their monetisation models.

Short Cuts

Google's Take on What CTV Viewers Want

The CTV viewing experience continues to evolve as new UX developments arise. Still, many experts and users agree that the experience is essentially broken, with too much choice and too little personalization as users' #1 complaint, far from where it needs to be. According to Google TV Senior Director of Engineering Shobana Radhakrishnan in her Streaming Media Connect Keynote, the critical challenge is understanding what viewers want and letting that drive other decisions.

Industry News

Bitcentral’s ViewNexa™ partners with Argoid AI to drive enhanced, personalized, and engaging streaming experiences for customers

Bitcentral’s ViewNexa™ partners with Argoid AI to drive enhanced, personalized, and engaging streaming experiences for customers. The partnership empowers ViewNexa customers to secure greater utilization and monetization through increased viewing times an