May 30, 2024

Featured News

SMNYC: Four Debates, Two Topics, One Educational Day

On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.

Short Cuts

SMNYC 2024: Paramount's Steve Ellis Talks Premium Content, Ads, and Measurement

Streaming Media's Tim Siglin interviews Paramount Advertising COO Steve Ellis at Streaming Media NYC 2024. Ellis discusses the growth of ad-supported streaming and Paramount's role as a pioneer in this space, and he highlights the importance of full-episode programming in reaching and engaging audiences effectively. He and Siglin also talk about the new Nielsen gauge measurement that shows the total reach of audiences across all premium publishers and YouTube, and he emphasises the need for effective ads that align with the objectives of awareness, consideration, and last-click attribution.

Industry News

Interra Systems Brings Host of Updates to Company’s Media QC, Monitoring, and Analysis Tools to BroadcastAsia 2024

At BroadcastAsia 2024, part of the Asia Tech x Singapore (ATxSG) 2024 event, taking place on May 29-31, Interra Systems will showcase the latest enhancements added to the company’s suite of powerful QC, monitoring, and analysis tools. Alongside its new BA

Music Boom for FAST

Music TV is having a moment. The entertainment landscape has witnessed a remarkable resurgence of music-based TV in recent years, with FAST (free ad-supported streaming TV) capturing the attention of diverse audiences globally and triggering tremendous g