This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our cookie policy. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

Stay up-to-date on everything Streaming Media - Subscribe to Streaming Media Global XTRA and more today.

June 27, 2024

Featured Articles

Tutorial: How to Nail Your First LinkedIn Live Event

25 Jun 2024

If you make it to the end, you'll learn why it's so hard to start your LinkedIn Live event smoothly (it's not your fault) and some thoughts on how to start like a pro in the future.

Short Cuts

How Google Leverages First-Party and Partner Data to Improve Consumer Experiences

25 Jun 2024

For "data machines" like Google, the problem is never having too little customer data—it's all about managing the data overload to pinpoint the right data to leverage to build customised, targeted, personalised experiences that satisfy users and keep them engaged. Increasingly, according to Google TV Product Manager UX Rob Caruso in this interview with Media Universe Cartographer Evan Shapiro at Streaming Media NYC, it's working with partners to identify the right mix of first-party and partner data to take personalization to the next level.