July 18, 2024

Featured News

Voting is open for the 2024 Streaming Media European Innovation Awards

Cast your vote today in the Streaming Media European Innovation Awards. Voting closes 24 July.

Blog

Why the 2024 Olympics Are a Bigger Opportunity for Advertisers Than Ever

The Olympic Games represent the absolute pinnacle of advertising events. Exciting, triumphant, and inspiring, there's simply no other shared TV experience quite like it. Adam Shapiro of New York Interconnect explains why, in 2024, particularly for U.S. advertisers, the opportunities have never been richer.

Short Cuts

FAST, Data, and Tracking Diverse Audiences

Given that traditional media measurement companies have always underrepresented diverse audiences, minority-owned content companies targeting multicultural audiences face unique challenges in tracking those audiences and leveraging the data to monetise their channels, as Publicis Media EVP Cultural Investment & Innovation Stephen Paez explains in this candid discussion with media universe cartographer Evan Shapiro at Streaming Media NYC.

Are FAST Bets Paying Off for Independent Streamers?

Now that FAST (free ad-supported streaming television) has arguably moved past the "landgrab for distribution" phase and matured well beyond its initial preponderance of legacy content, are independent streamers' investments in FAST proving worthwhile? Execs from Crackle, Tastemade, and DangerTV—all members of the Independent Streaming Alliance (ISA)—discuss the challenges overcome and the challenges ahead in this discussion with Streaming Made Easy's Marion Ranchet at Streaming Media NYC.

Industry News

Interra Systems to Showcase Best-in-Class Media QC, Monitoring, and Analysis Tools at SET Expo 2024

At the SET Expo 2024 Show, happening from August 19-22 in Sao Paulo, Brazil, Interra Systems will present the latest enhancements to its comprehensive suite of QC, monitoring, and analysis tools. At Interra Systems’ partner Phase’s booth #41, the company