July 25, 2024

Featured News

Streaming Media Connect Sneak Preview: Ad Counsel - Delivering Streaming Ads That Convert, With Estrella Media, Vevo, TVREV, Initiative, and Advertiser Perceptions

On Tuesday, August 20, at Streaming Media Connect, Alan Wolk, Co-Founder/Lead Analyst, TVREV, will moderate the panel "Ad Counsel: Delivering Streaming Ads That Convert," which confronts the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discusses innovative technologies and strategies to make streaming ads perform. Confirmed panelists Christina Chung of Estrella Media, Julie Triolo of Vevo, C.J. Leonard of Infinitive, and Erin Firneno of Advertiser Perceptions.

Featured Articles

Games On! Programmatic Ads Compete for Eyeballs at the Olympics

FreeWheel is ready to support a streaming marathon for this summer's Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. Here's what this means for FreeWheel, NBCUniversal, advertisers, and premium sports streaming.

Blog

Post-Production Efficiencies Hold Key to Video ROI

Cloudinary explores some of the findings from its first global Video Survey of Web developers, marketers, and business leaders from 15 countries.

Why the 2024 Olympics Are a Bigger Opportunity for Advertisers Than Ever

The Olympic Games represent the absolute pinnacle of advertising events. Exciting, triumphant, and inspiring, there's simply no other shared TV experience quite like it. Adam Shapiro of New York Interconnect explains why, in 2024, particularly for U.S. advertisers, the opportunities have never been richer.

Industry News

Yospace Joins Akamai Qualified Compute Partner Program

Akamai Technologies Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, announced today that Yospace is the latest organization to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV). Yospace