August 08, 2024

Featured News

Streaming Media Connect Sneak Preview: Over the Hedge - Monetising CTV and FAST Channels With Samsung, Roku, TVREV, and IAB Tech Lab

On Wednesday, August 21, adtech expert Tim Ware will moderate the panel "Over the Hedge: Monetizing CTV and FAST Channels as Walled Gardens Proliferate." The emergence of the smart TV OEM has created increasing opportunities for platform distributors and challenges for content providers as distributors grab greater percentages of inventory and revenue splits to generate greater revenue upside to selling the hardware. How do programmers contend with the high costs of programming that require ad support among the next generation of walled gardens in smart TV OEMs? A panel of industry experts from Samsung, Roku, TVREV, and IAB will discuss these issues in-depth.

Short Cuts

What Makes Streaming Bundles Work

When it comes to bundling streaming services, there are other factors to consider beyond the price point, product differentiation, and the content offering the bundle will deliver. According to Roku's Anastasia Pronin, Philo's Adam Salmons, and Bango's Giles Tongue, the key to an effective and profitable streaming bundle is identifying consumer needs and pain points and delivering a bundle that addresses those needs, and they explain how to do it in this clip from Streaming Media NYC.

Industry News

Zixi to Demonstrate up to 50% Cost Savings for At Scale IP Delivery at IBC 2024

Zixi's SDVP and Zixi Protocol 14x more efficient, significantly reducing compute, bandwidth and egress costs